A lot of business websites are what some might call ordinary. But that’s fine given the fact that a lot of those businesses just need a basic web portal where people can learn what they need to about them as a retailer or service provider. And then make appointments or purchases or whatever else might be needed. In the bigger picture it’s all about visibility, and with all of the different themes and plugins with WordPress it’s quite easy for the average person to put together a good DIY website. If that’s you and you’re in Canada’s mega metropolis city of Toronto then you’ll need the best hosting for WordPress in Toronto.
Here at 4GoodHosting one of the big advantages we have for people in Toronto is that one of our two major data centers is located there, the other one being out West here in Vancouver. That proximity provides big benefits with server requests being answered quickly and more simply what that means is that pages of your WordPress business website load faster for visitors. That’s a big plus, and it contributes favorably to SEO for a website too. SEO-friendly WordPress hosting is part of why we recommend managed hosting for this reason and especially so for anyone in Toronto or Vancouver.
One reality that’s going to be true for either location is the strong local economy and densely populated suburb areas means there will be added competitiveness among these retailers and service providers. Unless they get a recommendation it’s true that anyone and everyone will be finding what they need with a quick search on their smartphone and this is why having a website and having it rank high in search engine results when anyone searches ‘Toronto ____’ or ‘Mississauga ____’ is so hugely important.
You will want the best hosting for WordPress in Toronto but you’ll also need to be making sure your site has basic website SEO optimization. We are a Canada hosting provider that can help you with that too if you have a WordPress website and are choosing to go with managed web hosting. A lot of owners find it really is worth the added cost because it takes everything off their hands and they can know the website is always up and running and optimized. They’re also benefiting from the website uptime guarantee that most providers are going to have in Canada.
Between that and faster page load speeds you’ll likely to be seeing growing numbers of customers coming to you through your website in Toronto and having web pages open faster for visitors really is a huge plus. Boost your WordPress speed with Toronto’s best hosting – call now!
Greater Conversions
Website speed factors into a lot of what is seen to be a positive user experience with a website. We’ve already talked about how it contributes to search engine optimization and anyone would-be customer who’s pleased with your website and their ability to move around it and feel confident making purchases is more likely to become a conversion. I strongly believe every website should do something to help its loading time, no matter how small.
A slow, unoptimized website will have the opposite and detrimental effect on the visibility of the business online and the number of new customers generated from the site. Slow websites mean visitors get annoyed and impatient waiting for the website to load. A website’s bounce rate is the number of people that click away from a website within a certain short period of time, and a lot of websites that will have a high rate will have web pages that are loading slowly.
You’re going to have fewer conversions with this and it pushes the importance of SEO-friendly WordPress hosting. A faster website improves SEO which means your website will be seen further up in the Google search results resulting in more traffic for your Toronto business. It may be that some business owners are now wondering if their website is slow, and they may be looking to check page load speeds. With Managed WordPress hosting this can be taken care of for you, and here’s what any good web host will do:
- Compress images
- Minify CSS & JSS
- Enable asynchronous loading of JS files
- Disabling unnecessary assets
- Resizing of images and simplifying page elements
Be Selective
Continuing with this look at the best hosting for WordPress in Toronto we also regularly advise managed hosting customers not to have too many WordPress plugins or website add-ons. It’s understandable about how people with a new website are keen to load it with plugins. This is especially the case with slow WordPress websites because of how easy it is to do. It’s better to not have so many plugins installed unless it’s necessary. Keeping them to a minimum will contribute to making the site faster, and overall easier to work with and maintain.
This applies for security plugins too, and it’s not a situation at all where more is better. Instead what will probably happen if you have multiples of them stacked on top of each other is you website will be slower and you also might not have a website that’s any more secure. It’s common mistakes like these that can quickly make your website slower and slower.
Poorly built WordPress themes can also be part of problem, and often it is because they have too much functionality built into them. This can decrease page load speed too and for this reason you should avoid these multi-purpose themes. They usually have massive CSS files for styling which enables the theme to have many different style options available. If your website is only going to have one style then there’s no need to load other styles. This is what makes multi-purpose themes slow.
Deliver That Content
Websites that have a blog that has new content published at least semi-regularly and is also SEO-optimized will help with getting a business website higher in search results. It will need to be quality blog content though, and if it’s just meaningless text stacks with keywords stuffed into you’ll be doing harm to your SEO instead. Cloudflare is one of the best content delivery networks and many people with WordPress business websites are using it to serve content from data centers closer to your visitors.
This is another reason why 4GoodHosting is the choice as the best hosting for WordPress in Toronto. With a CDN you have the server right next to you if you’re in Vancouver or Toronto, and residents in nearby satellite cities will benefit in the same way. Database optimization is also recommended in most instances, and having your cleaned up and optimized regularly is something you can only get with managed hosting. This will not be part of a regular shared web hosting plan.
The WP-Optimize Plug in is especially good for that. Our last two suggestions around all of this will be to have dynamic caching for the site and then also configuring the website to work via HTTPS so that it benefits from HTTPs protocol when you also have the right SSL certificate(s) in place. Boost your WordPress speed with Toronto’s best hosting – call now!
