To allow for your business to grow maximally you probably already know you need to be on social media. For best results, it is important that have a thought-out strategy strategy. Here are a list of common issues that tend to minimize results.
A. Not having a separate profiles for your business
Imagine having your business mixed with your personal life on facebook. That could easily be a disaster, so the same applied for other social media channels as well. This will create an atmosphere of purely business conversation with your audience.
B. Not responding to messages
If you have many social media account, then you will have the more places that you are going to have to manage and check for messages. If you are able to forward your messages to your email, that will help you keep track of everything. Generally ignoring messages or not responding in a timely manner will only produce dissatisfaction customer in your customer base. Start small r with social platform first and then only build another network after you have mastered and feel comfortable with engaging your current audience. Start with the social network which has the highest percentage of your target audience online.
C. Boring your audience
Are your status updates too similar, or exactly the same, each day. If you are tuning out, your customers probably are too. To cure that, brainstorm some more. Also you can also try different themes/styles once in a while, perhaps ever quarter, or 3 months to help keep a fresh image. Humor is also good medicine to insert in place of writing blocks. You can easily search google images for various humorous images Also check out Buffer.com where you can profile and analyze your social media statistics; to find the content type & style that audience will like the most.
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D. Talking about yourself too much
The full definition of “social media” is about two-way conversation. If you are promoting your own offerings and not talking about your audience, or lettering them speak, or new people; then there is a good chance that your channel(s) audience will dissipate as fast as you can build it up.
E. Underpromoting yourself
Don’t be too shy; it is important to promote your business offering on occasion. Of course, if you wind up only sharing other people’s messages and content, but never add in enough words about your own work; then you can imagine what to expect. Maintain a delicate balance between sharing other people’s content, and promoting your own.
F. Not proofreading through content before sharing it out.
Make sure you proof read through the content that you have created or are recommending to your audience - before you click on the share button. Since your channel’s reputation will in part be based upon furnishing high-quality information; you should avoid sharing a post that would diminish it in the eyes of your audience.
Building up a nice sized audience on social media is a long-term strategy and will take time, creativity, and effort. However, it’s time well spent; if done properly. By working through or around the common mistakes listed above; then your social will only continue to blossom.
