Local businesses (with a website) should apply effort to create a particular kind of content that not only provides value to their readers but also performs well in the search engines. This can be tricky as you need to appeal to two different things at the same time. Logically, running a local business implies that choices for content topics will be more limited compared to having a global scope, so you will need to be extra creative. Many local business owners end up boring visitors with content that doesn’t provide much useful information, or cause them to feel inspired. In this post, we will show you effective strategies on how you can produce readable (and useful) localized content that will simultaneously help your website rank higher. Your Current Content Identifying Local Keywords with Decent Search Volume Have you already created a lot of content for your website? If yes, it might get overwhelming to evaluate each of their performance comprehensively. But there are various ways and useful insights to spruce your content up. One of the quickest methods to see what content is performing best – is to use a tool from a website called Buzzsumo (link). While the free version doesn’t give you a complete breakdown of every page or post, it will still display to you the top-performing content areas on your website. This way you can tell what content or presentation is getting higher content rankings on Google compared to other posts, then consider creating more variations on similar themes in order to attract more traffic. But how? Buzzsumo is a tool that identifies patterns in what resonates with your audience—not only simple page views but also its impact on your target market along with the engagement (comments, shares, and other interactions) your content generates. However, you might be asking about the relevance of understanding your current content landscape for your business. By analyzing your content, you will be able to determine the areas where local SEO optimization is thriving. You can enhance your content’s visibility in search engine results by strategically optimizing your pages. Through Buzzsumo you will gain comprehensive performance metrics and actionable insights to...
