Everyone has their own areas of expertise, and there will always be others who are savvier than you when it comes to a certain subject. There are plenty of people who possess a lot of business savvy, but when it comes positioning their business in the digital space, they are quick to admit that’s not their forte. They delegate that part of their operations to someone who does have the needed know how, and they’re much better off for it. Making the right decisions in that sphere is more important than ever these days though, as so many businesses have a lot riding on their online presence. Choosing a domain is part of that, but it’s not as difficult a choice as choosing whether or not you’ll have more than one of them. Here at 4GoodHosting we’re like any Canadian web hosting provider in that domains are very much our specialty, and one thing we know is that business owners often come to a point where they need to decide if they’ll be using multiple domains for more than one website for their business. There are advantages to that, and disadvantages too so what we’ll do with our entry this week is compare them and hopefully put your more in the know if you need to make a similar decision for yourself. Securing & Supplementation Many times, this is done because there is a need to pointing or redirecting multiple domain names to one or two websites only. In this situation the additional domains are serving to secure business name or supplementing type-in traffic. Additional domains here may be good if you have a product or service that appeals to different audiences. Having one for each target audience makes it possible to customize the messaging, sales materials, and other marketing strategies that will be more conducive to obtaining certain type of potential customers. On the other side of that, multiple domains can be detrimental to page rankings. Many still park multiple domains as aliases for their main website, but that is less and less common these days and for good reason. One thing we can tell you with authority is...
