It was inevitable that eventually data was going to become Big data, and the increasingly digital nature of being in business and doing business is ensuring that trend just becomes more and more pronounced all the time. The catch as been in being able to make data available to partner organizations while still safeguarding the privacy interests anyone may have in the data being shared, and one of the more interesting things on the horizon early in 2022 is data clean room software. With data leaks and the fallout of them being so often in the news it’s easy to see why we can relate to the need for this here at 4GoodHosting. Like any quality Canadian web hosting provider we have smaller level customers who may well see the promise of this for their online business or venture too. Many companies are in the process of looking for equally effective ways to collect, share and analyze data without compromising on privacy. This also goes well beyond compliance, as companies that can incorporate this new technology and then be able to turn to any user interest group and give them 100% assurance to data security is going to be at an immediate advantage. Demand for such a resource has been growing over recent year, and it may be that with data clean rooms it’s about to become attainable and commonplace. So what is the hype about, and what exactly is a data clean room? That’s what we’re going to look at with this week’s entry. What’s a Data Clean Room? A data clean room is a piece of software that allows brands and their partners to share data and gain mutual insights without compromising the privacy of the users’ data. Specifically it means not sharing any personally identifiable information or raw data with one another and in this way the data clean room serves as something of a neutral 3rd-party in major level affairs much like Switzerland would be if you wanted to use a geopolitical analogy. At present there are 2 primary types of data clean room solutions available in the sharttech industry: The first ones are called walled...
