It’s always said there’s many different cogs to the machine, and that can be true of pretty much any machine. If you want to look at your online presence in this way, it’s a very conceptual understanding but it’s still there to be had. Your web designer or webmaster may be the most primary cog in it all, but there’s a whole lot of other valuable people too. Now I may be biased in this way being a copy and content writer here at , but I imagine that everyone who’s in a similar role with any good Canadian webs hosting provider is going to agree. Agree with what exactly? Well that good, smart, and – perhaps most importantly – strategic content is very much an integral component in the success of your business or venture being online. In fact we’re pretty confident in saying that, as quality content goes perhaps the longest way in getting you’re the SERP rankings that you’re after. Alright, maybe that’s a s t r e t c h to say the longest, but we certainly can’t just take a ‘whatever’ approach to what we write for the sites. Alright, enough patting ourselves on the back, but you get the point and it’s a very valid one. While there is an incredible volume of different content varieties that you can use for your website content – including blogs like this one – there are also a few types of content that might make sense given the context of your communications, but you should still avoid them. Here they are, and here’s why you need to avoid them. Content is king, marketers say – but not all of it. Indeed, some content can harm your website, slowing its performance, irritating visitors and badly affecting its search engine ranking. The way to deal with this is to check your site regularly and get rid of the damaging material. Here, we’ll explain what to look for. 1 - Heavy Images While it’s true that images are important elements of a website, and they do have a positive impact on user engagement, you really need to be choosy about...
