There’s a whole spectrum of people who have to have at least some level of familiarity with search engine optimization. Those that have SEO anywhere in their job title are a given, but there’s a number of other people who need to be catering to SEO realities with their work. Those of us who create content are a good example, but there’s others too. Even if you’re an absolute lay person when it comes to this stuff, you’ve probably heard how Google and other search engine powerhouses prevent people from becoming complacent with all this by constantly changing the algorithms that determine the value of SEO. Here at 4GoodHosting, as a top Canadian web hosting provider this stuff is very much front and centre for us nearly all the time. We know it has some serious importance for a good number of you too. Page rankings are serious stuff if you need to have your business as visible as possible online, and as such many people make an effort to really stay on top of best SEO practices. Now we don’t claim to be the best of experts, but here are 3 guaranteed effective SEO enhancing moves you can make to help your website climb to higher spots in SERPS (search engine result pages) Move 1: Publish Better Long-Form Content More Frequently You’ve probably already heard the expression ‘content is king’, and likely more than a few times too. Fact is it’s as true as can be. Google rewards quality long-form content provided it is written in ways which benefits the users of the site. To ensure this, you need to review your service pages and give them priority. With a top-to-bottom, most important to least approach. you can identify spots where you can add informative sections of FAQ to expand the value of upon page. Why FAQs though, you may be asking. They are an excellent means of naturally working in keywords – and especially for FAQ questions that you can foresee being made with voice searches more frequently. Testimonials are another useful resource for this that many people won’t be aware of, and working with the same principles....
