Many people lament the fact that the Internet can’t be an unimpeded digital information source and not have commercial interests to the extent it does. It would be nice if it was a fountain of knowledge that exists for everyone’s own information gathering exclusively, but living in the world we do when there’s a buck to be made somewhere the opportunity will be taken. It’s especially frustrating for people who aren’t big consumers and have never clicked on a link or purchased very little online. Google has recently moved to limit Chrome’s ad-blocking capabilities, and no doubt many of you using an ad-blocker will have already noticed this. Google also announced that this feature will not apply for Google’s paid G Suite Enterprise subscribers. Here at 4GoodHosting, we’re a Canadian web hosting provider who keeps our thumbs on the pulse of the digital world and the prospect of ad-free internet browsing only via paid web browsers would be a pretty big deal for nearly all of us who source information online. According to a recent study, as many as 40% of people browsing the web from laptops use an ad blocker. That’s a big group of people that aren’t viewing Google’s ads. So why’s this happening, and what’s the underlying current here? Beyond Blocked Blockers It’s been reported in the news how Chrome users - and developers of Chrome-friendly, ad-blocker extensions - are none too pleased with Google’s proposed changes to the Chrome Extensions platform. We have to go back to when Google announced Manifest V3, which constituted a set of proposed changes to Google Chrome’s Extensions platform. In it, specific changes to Chrome’s webRequest API were proposed with an eye to limiting the blocking version of it and this potentially would remove blocking options from most events and creating them as observational only. Content blockers would now use a different API instead, known as a ‘declarativeNetRequest.’ The Manifest concluded that this new API is “more performant and offers better privacy guarantees to users.” The reality is though that Google’s Manifest V3 changes will prevent Chrome’s ad-blocker extensions from using the webRequest API as it normally, but it will also...
