Hearing the world ‘duplicate content penalty’ strikes fear in the hearts of most marketers. However, understand that it’s only people with no SEO experience that use this phrase with any frequency. Most have never read Google’s guidelines on duplicate content, and they just somehow conclude that there’s going to be heck to pay if something appears twice online. Here at 4GoodHosting, part of what makes us a good Canadian web hosting provider is the way in which we’re frank with our customers about exactly how it is the in the world of digital marketing. Is publishing duplicate content advisable? No, it’s certainly not. Is it going to be catastrophic for my visibility online as someone with a real interest in successful digital marketing. Very unlikely, and that’s going against what many of you have likely heard. Let’s bust some duplicate content myths today. Myth #1: Non-Original Content on a Site Will Mean Lower Rankings Across Your Domain There has yet to be any evidence that non-original content hurts a site’s ranking, except for in one truly extreme and rare instance. The same day a new website went live, a very lazy PR firm copied the home page text and pasted it into a press release. By putting it on various wire services they immediately created hundreds of versions of the same homepage content plastered all over the web. Google took note, and not in a good way, and the domain was manually blacklisted. Why was this so much of a problem, when similar instances - albeit on a lesser scale - occur every day? For starters, let’s consider volume. There were hundreds of instances of the same text. Next, timing; All the content appeared at the same time. Next, Context; It was identical homepage copy on a brand new domain. There’s a lot to be tolerated, but laziness isn’t going to be. However, this isn’t what people are talking about when they offer the phrase ‘duplicate content.’ It takes more than simply same word-for-word copy from one well-known site copied to another lesser known one to make red lights go off at Google. It’s a fact that many sites -...
