We’ll start this week as we should - by wishing you all a Happy New Year for 2018 and hoping that the coming year is a prosperous one. When it comes to Internet marketing there are a number of truths that don’t change in the slightest no matter which pair of digits are at the end of a calendar year. The importance of smart content marketing is most certainly one of them, and as such it makes for a good refresher topic for us to hit the ground running with as January arrives. Here at 4GoodHosting, we’re proud to be a top Canadian web hosting provider and we also enjoying seeing our valued customers have success with making themselves more visible to prospective customers of their own. It’s safe for us to assume that you’re already creating valuable content for your site, but are you doing so most effectively? The aim is always to be nurturing the public with quality content - whether that’s with text, video or audio - in order to educate it, foster relationships and provide the types of necessary information that creates an informed consumer that will accredit a portion of their becoming informed to you on the way to becoming a loyal consumer. Here’s the consensus most impressive and recent statistics on content marketing that will give you even more motivation to revisit your content marketing strategy. Genuinely Informative, Well Written Blogs Generate Traffic and Leads Creating, writing, and maintaining a blog related to your website or e-commerce site is always going to be priority number one for anyone who wants to increase traffic, but without a good supply of content for the consumer and the ability to write (and produce) quality materials for readers is an absolute must. There’s 2 sides to this equation, the knowledge / insight AND the ability to share it in attractive, readable form. If you can cover both sides of it, great. If not, you need to connect with someone who can take care of that for you. That may become an expense, but it’s entirely worth it. Look no further for proof than a Hubspot survey showing that...
