Google is never one to stay the course for long, and this month they’re introducing a new security standard. Site owners and SEO experts that don’t make necessary changes may be seeing a significant drop in their search rankings and it’s certainly not something you want to be putting off for long. 4GoodHosting has established itself as one of the best Canadian web hosting providers, and along the way we’ve grown accustomed to have our thumbs on the pulse of trends in the online marketing world. We know how essential it is for business owners to be readily visible on the Web, especially given how web searches make up an ever-greater majority of how customers find retailers and providers. With the new Google Chrome 62 update, the search engine will designate any HTTP page that contains a form requiring a customer to fill out anything as being insufficiently secure. The consensus is that this is going to have a massive effect on search rankings, primarily because nearly every site uses a variation of a form on at least one page of their site. This is also going to extend to blogs that allow users to log in for posting comments and to make a long story short - basically every website online may be impeded by this update. This needs to be on the radar for site owners, SEO experts, Pay Per Click specialists, and AdWords consultants, but when we got the why of it all we need to first explore a previous update from March of this year, Chrome 56. Chrome 56 & New Security Protocol Google rolled out the Chrome 56 update 7+ months ago, and with it changed security protocol for websites online. Websites that requested a password from a user that was not encrypted were labelled as ‘not secure’ in the address bar. This meant that websites would now need an SSL certificate. With one, any connection or data shared between the site and the user is completely secure. The encrypted information is by and large entirely secure, and will foil even the best of hackers 9 times out of 10. An SSL certificate also reassures...
