Being a big part of our daily lives, social media networks can provide a great way to influence your own life and those of others. Did you know that more than 30 percent of world’s population are using sites like Facebook and Twitter all the time? First of all, there are 2.3 billion active social media accounts in the world. This means that almost one in every three people you see walking down the street has a social media account. With so many people using these types of media, it’s natural that businesses viewing them as a marketing channel. It’s not as easy as just getting people to ‘follow’ you, and it’s important to understand how to run it properly and “dig deeper”. Here are 21 tips on how to boost your social media engagement to firmly establish your brand’s identity online via social media. Build your own “Noah’s Ark” In an ever-crowded sea of users and posted content, you should learn to analyze and observe the activity of your defined audience. You want to post daily, but posting incessantly is definitely something you DON’T want to do. It is important to find the right way to influence your target audience at a right time with the right “dosage.” Don’t flood your social profile with innumerable – rather just keep them updated with good judgement with when and how often you contact them. It’s true that more people trust a brand that is active on social media, but it’s possible to overdo it and that’s a no-no for any business – or individual for that matter. So you’re left asking - That’s great, but when is the best time to post? This depends on two major factors; first, your industry and the social media channel(s) you’ve chosen to be in touch with your customers and/or interest groups. Research has indicated that Facebook posts in general do better on Thursdays and Fridays, while Wednesdays at around 3pm are times for Twitter, depending on the time zone of your audience of course. These are based on averages across multiple industries. Tools like Fanpage Karma can be very helpful for determining the best...
