Month: November 2016

November 24, 2016

SEO Related

Reading Time: 10 minutes

Being a big part of our daily lives, social media networks can provide a great way to influence your own life and those of others. Did you know that more than 30 percent of world’s population are using sites like Facebook and Twitter all the time? First of all, there are 2.3 billion active social media accounts in the world. This means that almost one in every three people you see walking down the street has a social media account. With so many people using these types of media, it’s natural that businesses viewing them as a marketing channel. It’s not as easy as just getting people to ‘follow’ you, and it’s important to understand how to run it properly and “dig deeper”. Here are 21 tips on how to boost your social media engagement to firmly establish your brand’s identity online via social media. Build your own “Noah’s Ark” In an ever-crowded sea of users and posted content, you should learn to analyze and observe the activity of your defined audience. You want to post daily, but posting incessantly is definitely something you DON’T want to do. It is important to find the right way to influence your target audience at a right time with the right “dosage.” Don’t flood your social profile with innumerable – rather just keep them updated with good judgement with when and how often you contact them. It’s true that more people trust a brand that is active on social media, but it’s possible to overdo it and that’s a no-no for any business – or individual for that matter. So you’re left asking - That’s great, but when is the best time to post? This depends on two major factors; first, your industry and the social media channel(s) you’ve chosen to be in touch with your customers and/or interest groups. Research has indicated that Facebook posts in general do better on Thursdays and Fridays, while Wednesdays at around 3pm are times for Twitter, depending on the time zone of your audience of course. These are based on averages across multiple industries. Tools like Fanpage Karma can be very helpful for determining the best...

November 14, 2016

Domain Related

Reading Time: 5 minutes

The word ‘blog’ is a term that’s a condensed version of ‘web log’, and these days they’re incredibly popular as a means for people to express themselves and share their interests, expertise, or perspective on what’s new in life or what’s happening in the world. You can start by understanding this - setting up a blog isn’t difficult at all, and if you’ve got quality content (writing) and some snappy images to go along with them then it’s equally easy to have people visit your blog regularly. Here’s a few tips and guidelines so that you can get off on the right foot and avoid making the kinds of mistakes that are common for newbie bloggers. Construction Underway Any spot that’s located on the World Wide Web will need its own domain and web hosting, so the first thing you’ll need to do for a blog is to register your domain and get yourself an affordable web hosting package. Once you’ve done that, you need to familiarize yourself with a piece of content management software. WordPress is one of the most popular for the fact that it’s really simple to use and most folks can get the hang of it in a day or two. Download it and start installing the plugins and themes you’ll be using. Now to your content - What do you have to say, and why is it worthwhile sharing it with readers on the web? Maybe you’d like to promote a hobby of yours that you think would be super enjoyable for others to get into to. Maybe you’re a huge sports fan and you want to share your perspective on the big league and its players. Maybe you’ve got an idea that you think can become profitable if you build up the right readership and then attract advertisers. The possibilities are endless. Find a Niche It’s highly unlikely you’re the first one that’s thought of publishing what it is you’ve got in mind. That doesn’t mean that you can’t be successful with it. Find your niche within that subject matter and you’ll be able to distinguish yourself, and doing so is definitely important. So,...

November 7, 2016

Hosting Related, Security Related

Reading Time: 4 minutes

DNS is an acronym that stands for “domain name system”. Without domain names, we wouldn’t have a way of getting to particular a website, such as numbers like 292.14.78.251, or worse the new ipv6 numbers that are much longer, too long in fact to provide an example here. In this article we will give an overview of how D.N.S functions. The most important thing, that our web hosting customers can learn from this, is the process of how DNS records are changed, or updated to your web host’s “name servers” address’. These are important domain names which also rely on the DNS system to be converted into your webserver’s numerical IP-address. “Name Servers” Name servers enable people to use their domain name in order to access your webserver; which then in turn directs your site visitors to your specific web hosting account and files, rather than a complex IP address. DNS also makes economical “shared hosting” possible, since the server’s IP address can be reused for dozens of different websites. Your name servers are the most important detail of your domain record, again their purpose is to redirect a visitor’s web browser to the place, that is web-server on a rack in a data-room someplace, where your site is being hosted. Modifying your domain name server(s) enables you to change your web host without having to transfer your domain to another registrar. Name servers can also be referred to as DNS servers; which can create confusion due to the two synonymous terms. DNS Records DNS refers to the layer of the internet stack, very similar to a database application, that contains the domain names, name servers, IP address’ and personal or company registration information encapsulating every public site on the Internet.DNS records contain various types of data, syntax, and commands for how a webserver should respond to lookup requests. Some of the most common syntax items defined: · “A”-record. The actual webserver IP address that is associated with the domain. · “CNAME”-record. CNAME indicates sub-domains that can be associated with your domain. · “MX”-record. This refers to specific mail servers that might be optionally used in accordance with your domain,...