Connecting with your target audience has always been important. Consumers have come to expect to see businesses on social media platforms... and if you are not e-socializing, then you are already trailing behind. However YouTube has not been the ”go-to” platform to boost business visibility, but trends have changed. YouTube has become increasingly popular for marketers focusing their social media energy. About 70% of business are using You Tube for informational, instructional, or basically marketing purposes. A. Starting a YouTube channel Before creating your channel, first think about your goals and what the purpose of your channel will be. Will it be for promoting your products? Help videos and tutorials? Entertainment or all of the above? Once you determine the best angle to take, then you are ready to start to create a You Tube account and set-up your channel. B. Create a YouTube Account To set up a YouTube channel, you will need to sign up for a Google Account. On Google click “Sign in” then “Create an account”. After that, you are good to go, time to start building your channel. C. The Name of Your Channel The name of your channel can determine whether your channel soars or barely gets aloft. It is usually a good idea to keep it simple and self-title it. Then, you can choose to add suffixes such as -TV and -vision to your name to ensure it stands out as a content-producing channel, for example Vancouver Landscaping TV. read_more D. Channel Description You will want to tell viewers what your channel is all about. The key is to create compelling content is to help your channel stand out from the million other channels. The first 100 characters or so of your description will be displayed on your YouTube, and in search engine results. Create a simplified description that highlights your key content first. F. Add Your Website Links In order for people to find your business, include web links. To link a website on your account, you will need to verify your account first. To do this, you’ll need to go to your Channel Settings and click on the “Verify” button. A...
