With recent Google algorithm updates, it is not that easy to get great rankings. But, fortunately it is possible to get good rankings if you preform right things and it depends on your targeting keywords. To rank high, you need to do various things. 1. On-page optimization has a big impact with long keywords The degree of on-page optimization will be high, if you are able to target long keywords and with little external competition. If you want to be listed for the search term "the nashville etymologists club t-shirts" then, it is sufficient to optimize only the web page that is having the search term because there is not much competition for that key phrase. If you target more of competitive keywords, you should have more backlinks that are of good quality or non-spammy in order to rank high in the search results of Google. 2. On-page optimization is important even for more competitive keywords To rank high in the Google and other search engines on-page optimization is the main factor, it is the foundation. read_more With particular keyword or phrase if you optimize the web page then this shows that you are instructing the search engine that the web page is highly relevant to that particular key phrase. If you are optimizing more number of web pages which is usually more than one for the same keyword or phrase then the web page which is having best inbound links will rank higher in the search results. 3. Start with content optimization, then move to backlinks The first step to rank high in the Google for a particular keyword is to optimize the web page for that keyword. Know work on the links that is linked to the page that is optimized to outrank other sites which are optimized for the same keyword. 4. The more you optimize the better When you are optimizing your website, start optimizing different pages of your website for various keywords or phrases. To do it, start with long keywords or phrases that are not much of competition and then move with more competitive keywords. As Google is able to identify that your website...
