Category: Domain Related

February 26, 2018

Domain Related

Reading Time: 6 minutes

SEO has definitely become one of the most ubiquitously known acronyms in the world these days, and especially so if you’ve got a vested interest in the performance of your website as it relates to the success of your business. Some will be surprised to learn that SEO is largely about performing specific tasks repeatedly rather than doing something once and then expecting it to ‘work’ from there on out. We know SEO explicitly well here at 4GoodHosting, and it’s part of the sphere of knowledge and expertise that makes us a top Canadian web hosting provider. Yes, a large part of that knowledge comes from a base of technical familiarity with how search engine algorithms work, but a significant part of what we - and many others like us - have learned has come from trial and error and more simply picking up what others have learned and shared. So today we’re going to share a simple SEO ‘tune up’ routine that anyone can do, and pretty much anytime. Follow these seven small tasks on a regular basis and it can add up to major page rankings gains long term. Upgrade and Update Older Blog Content No matter how old a blog post may be, you don’t have to be done with it forever. Make that piece of content more useful with anything - new information you’ve learned, successive developments in the industry, new and interesting statistics - whatever. This is especially advisable for content that isn’t ranking as high as you think it should. Spend some time going through your older content and see where it can be expanded to make it even more useful or valuable for readers. For most people who enjoy blogging, this step is one they’ll like Pump Your Content On Social Media Understand first that social media doesn’t have a large influence on your rankings, but that doesn’t mean you should ignore its significance. Social media does work to send traffic to your site, and having a high social share counter will afford your posts and site more authority. A post with hundreds of shares across social media is going to be seen...

February 19, 2018

Domain Related

Reading Time: 9 minutes

These days it’s increasingly common for e-commerce retailers to be expanding their horizons and aiming to move beyond having only a domestic customer base. The Internet has been a boon in every sense of the word when it comes to making this very much possible, and manufacturers, retailers, and consumers all stand to benefit greatly from what is now a global marketplace. Here at 4GoodHosting, we’re not unlike any top Canadian web hosting provider in the way that a great many of our customers are retailers who rely on their website - and their web hosting - as an integral part of their digital marketing resources. The need for quality and competitive pricing is a given, but in the information age it’s equally as important to have yourself standing out from the crowd online when most consumers rarely make it to a 2nd or 3rd page of search engine results. If your business is one aiming to sell internationally, then your search engine optimization (SEO) efforts need to be tailored to that aim. International SEO can be complicated as there are multiple countries with multiple languages, and often multiple languages within a given country. It inherently becomes much more difficult than focusing on the domestic market, and it’s not something that you can turn to a translator to correct. It is possible to gear your SEO to be ‘internationally effective’, with a little planning and the right approach for your unique situation. Here are ways you can target international customers and make wise decisions when it comes to ranking in multiple countries. What Makes Up international SEO? International SEO involves organizing and optimizing your webpages to allow search engines to identify the countries you are targeting, incorporating specific content and language for each user in a given location. In many ways, it is similar to how we provide SEO for small businesses that target multiple locations, with the fact they are often organized by towns, cities, municipalities or entire provinces. Domain names for international SEO There are some primary considerations when choosing a domain name for your international SEO campaigns. Certain domains, referred to as country code top-level domains (ccTLD),...

February 14, 2018

Domain Related

Reading Time: 5 minutes

Cloud computing and all the many varied advantages it offers for a business’ digital realms is definitely here to stay, and access and storage convenience, consolidation, and capacity are front and centre as to why that’s the way it is. Most of us have benefited greatly from the advent of the cloud, and we wouldn’t want to go back to the way it was. Here at 4GoodHosting, as a quality Canadian web hosting provider we’re just as enthused as most of the rest of you about what the future holds in as far as cloud computing is concerned. So while it’s perfectly natural to be keen on getting more out of the cloud, we need to ensure that our sensitive data is key entirely safe while it’s perfectly suspended ‘up there.’ So today we’ll discuss some considerations for setting yourself up so that there’s no unexpected disappointments as you enjoy this wonderful 21st century advance in computing technology. Priority 1 is Secure Code While we’ll get to code in a moment, it is important that you trust in the security model of your cloud service provider. Understand what information the service provider will deliver to the customer (vulnerabilities/exploits discovered, patched, requirements from customers, security bulletins etc.) and what is your (the customer’s) responsibility. There are many cases where the provider takes the appropriate measures but the customer is neglecting to take care of their end. It is important to know all these beforehand. Alright - code. If you’re developing code, making sure it’s 100% secure is your responsibility. Code that has not been thoroughly tested - inside and out - can be a big time risk. It’s something that if you don’t have a capable tester on staff then it’s something you should outsource to someone who IS proven capable. One that you can check out is uTest. They employ testers worldwide and provide impressively detailed reports. Your code can be tested by teams of people on very different platforms and they’re more likely to dig up bugs and vulnerabilities as compared to the average in-house testing team. Identity and Access Management Next up is the important of identity and...

February 5, 2018

Domain Related

Reading Time: 5 minutes

Take a look at the inside workings of a business that’s successful in the modern information age and you’ll almost certainly find evidence of well-constructed email marketing campaigns. Reaching out to prospective customers isn’t difficult, but reaching out them effectively certainly is. The vast majority of those prospective customers are quick to trash an email that’s coming across as overly salesy or downright spammy, and when that happens all the effort you’ve put into getting it in front of them is for not. Here at 4GoodHosting, we take an interest in the wellbeing of our customers who are in business and that’s likely a significant part of what’s made us one of the best web hosting providers in Canada. We’re not email marketing experts, but we’ve been fortunate to be able to pick up on some of the best approaches to the subject over the years. Let’s discuss some of them today, and hopefully there’ll be some beneficial wisdom in this for those of you that want to supercharge your email marketing efforts. Email marketing, despite all the options available in an evolving digital world, is still the most personal and effective way to market services… if it’s done right. Before we begin, one inflexible rule. DON’T buy lists - ever - and if you need further convincing why then you can dig on your own, but you’ll find the same advice everywhere. Start With The Right ‘Hook’ ‘The Hook’ - as it’s known in sales - is what grabs the attention of a target customer and is a specific call-to-action that gets them to willingly offer you their contact information. Examples of good ’hooks’ are discount coupons, tips or information not readily available to others customers. They can go a long way to getting your emails opened, and not trashed right off the hop. Utilize Existing Customers Existing customers are the biggest base for your email list, but they also have the potential to be sharing your emails with their friends and will often happily do so if what you offer clearly relates the potential of value to them. Start determining which of those email addresses are receiving your...

January 29, 2018

Domain Related

Reading Time: 8 minutes

Likely none of you will need to be made aware of just how important links - both inbound and outbound - are for the functionality of your website and the overall vitality of your online presence. In particular, link building is an integral part of effective SEO and there are a whole host of other reasons why you want to make sure your links continue to serve their internally or externally-oriented purposes. Unfortunately, it’s not a ‘set it-and-forget it’ process, as links that were once active can be made inactive and many times you won’t become aware of that until valuable ‘downtime’ has passed. Here at 4GoodHosting, a part of what makes up a quality Canadian web hosting provider is the fact that we take a genuine interest in your well being out there on the Information Superhighway. We imagine any information that’s especially helpful for optimizing your website is going to be welcome, so here goes. Why Breaks Are Bad Let’s start with a reminder that the web is named as such because of the ability of pages and sites to link to other sources and relevant information. A broken link is defined as ‘a hyperlink which is linked to an empty or non-existent external webpage’, and some people will refer to them as dead links. Most commonly when a link is broken you will receive a 404-page error instead, with the page telling you that the webpage or file you are looking for is not available. Websites that neglect to address broken links for a long time will suffer from 'link rot’ - a term used to describe sites with many broken links. Causes of Broken Links Broken links can be the result of many causes. Sometimes the fault is on the webmaster, and other times they are the fault of the site a link ‘points’ to. A short list of possible and more common causes for broken links: The wrong URL is entered by the website owner for the link. Often from a simple typo or mistake when entering the URL into the <href> tag The destination website has removed the resource you intended to link to...

January 23, 2018

Domain Related

Reading Time: 7 minutes

A month or so back we follow the lead of nearly everyone in the digital world by discussing the Bitcoin phenomenon. Since then the rabidness of interest in Bitcoin has waned somewhat, and while that’s to be expected it is still is a representation of the new frontier of digital currencies and still a worthy topic of discussion. Yes, it’s not going to be the ‘get-rich-quick’ investment opportunity many thought it would be, but it’s safe to assume that it will be a legitimate player in the e-commerce world eventually. Here at 4GoodHosting, we follow the lead of any good Canadian web hosting provider by keeping our customers up to date on trends that will be of interest to them. It’s safe for us to assume that many of you will have an interest in the development of cryptocurrencies, and some still may want to actually get off the sidelines and get into the game. So, for those of you who are interested in ‘mining’ bitcoin as the verb goes, let’s discuss exactly what you’ll need to do. This is an easy to follow, step-by-step tutorial to get you started with 5 steps; choosing your mining software, acquiring a Bitcoin wallet, getting in on a Bitcoin mining pool, purchasing with your Bitcoin, and then verifying Bitcoin transactions. What Kind of ‘Mining’ is This? Bitcoin mining involves a software process where Bitcoin is earned depending on what you do. It’s referred to as ‘mining’ because the process associated with acquiring it is quite similar - figuratively - to what you’d do to try and find gold or another precious metal in the earth. Sometimes you dig or pan in the right place, most of the time you don’t. First and foremost you need to understand that you exchange processing power for this cryptocurrency. Your computer is used to mine Bitcoins, but understand that there are a limited number of Bitcoins available to be mined. Of a total of 21 million bitcoins, it’s currently estimated that there are a little over 4 million left to be claimed. Yes, the early birds have got most of the worms. Your mined bitcoins are then...

January 15, 2018

Domain Related

Reading Time: 7 minutes

As we move into 2018, web app frameworks continue be the figurative utility knives for web developers, buoyed in large part by the fact that ever increasing facets of our lives are tied into the digital world and we need devices and apps that allow us to manage them effectively. They are essential for the development of different web applications like web resources, web APIs, and web services, and can serve to relieve some the extraneous tasks by - among other benefits - promoting the reuse of code, a HUGE plus for developers for whom time is a precious commodity. Here at 4GoodHosting, we’re a leading Canadian web hosting provider who - not surprisingly - strives to have our thumb on the pulse on trends in the web development world given the fact a great many of our customers are also the ones getting their hardhat on when it comes to building and maintaining websites. Java continues to be one of - if not the - construction platforms of choice for web development, and we thought it would be helpful to this week have a look at some of the better Java web frameworks that are ideally lined up with what web apps are going to need to offer in the coming year. Let’s have a look at 7 of them, with both pros and cons: JSF (JavaServer Faces) JSF is a net utility framework of Java, and it benefits greatly by being supported by Oracle. While it’s not the most ideal framework for Java development, it is easy to put to work because of documentation supplied by Oracle. Further, if EE environment Java is what you’re after then there will be no extra dependency on JSF. It enables a number of quality tools and rich libraries for expanding upon the complexity of an application. JSF uses server pages of Java and can support different technologies of Facelets and XUL. Pros: JSF is an important part of Java EE and will likely be a very ideal match for developers who use IDE software Cons: JavaServer Faces can be a little daunting to those without prior skills and experience with Java...

January 10, 2018

Domain Related

Reading Time: 5 minutes

Some of you may already be aware, but we figure it’s likely best to still put this piece of news out there. Arguably the largest security breaches ever affecting electronic devices were reported last week, on Jan. 2nd. Labeled as Meltdown and Spectre, these similar but slightly different security loopholes take advantage of security vulnerabilities in CPUs (central processing units) with hackers becoming allowed to access systems and read / copy highly-sensitive and private data, like passwords and more. Here at 4GoodHosting, we believe that part of what makes us a premier Canadian web hosting provider is the level of accountability we have towards the wellbeing of our customers in as far as their online interests are concerned. That said, we understand that each of you are also everyday people using digital technologies to make your life better just like anyone else and so we make an effort to share information like this with you. It seems that the consensus among web security experts is that these 2 security flaws are encompassing a new realm in security flaws, and may be indicative of worse things to come in the future. That’s not really cause for more concern than necessary, however, as the struggle between hackers and those charges with implementing effective protective measures has been going on for decades now. It’s jus that it may mean a need to dig a little deeper in the pushback this time. Let’s get into the specifics of Meltdown and Spectre. We’ll start by saying that as of 3 days ago there are no reported cases of this vulnerability being exploited on a large scale. Facts on Meltdown and Spectre Meltdown To put it simply, meltdown is a hole in programming that allows unauthorized access to the memory of an operating system like Windows, iOS, macOS, Linux etc., as well as the programs that run on it. History, passwords and other sensitive information can be accessed and taken. Spectre Spectre makes it possible for hackers to pass through the security walls separating different applications. The most pressing concern here is that the greater number of security measures in place, the greater amount of potential...

January 3, 2018

Domain Related

Reading Time: 6 minutes

We’ll start this week as we should - by wishing you all a Happy New Year for 2018 and hoping that the coming year is a prosperous one. When it comes to Internet marketing there are a number of truths that don’t change in the slightest no matter which pair of digits are at the end of a calendar year. The importance of smart content marketing is most certainly one of them, and as such it makes for a good refresher topic for us to hit the ground running with as January arrives. Here at 4GoodHosting, we’re proud to be a top Canadian web hosting provider and we also enjoying seeing our valued customers have success with making themselves more visible to prospective customers of their own. It’s safe for us to assume that you’re already creating valuable content for your site, but are you doing so most effectively? The aim is always to be nurturing the public with quality content - whether that’s with text, video or audio - in order to educate it, foster relationships and provide the types of necessary information that creates an informed consumer that will accredit a portion of their becoming informed to you on the way to becoming a loyal consumer. Here’s the consensus most impressive and recent statistics on content marketing that will give you even more motivation to revisit your content marketing strategy. Genuinely Informative, Well Written Blogs Generate Traffic and Leads Creating, writing, and maintaining a blog related to your website or e-commerce site is always going to be priority number one for anyone who wants to increase traffic, but without a good supply of content for the consumer and the ability to write (and produce) quality materials for readers is an absolute must. There’s 2 sides to this equation, the knowledge / insight AND the ability to share it in attractive, readable form. If you can cover both sides of it, great. If not, you need to connect with someone who can take care of that for you. That may become an expense, but it’s entirely worth it. Look no further for proof than a Hubspot survey showing that...