Growing is what cities tend to do, and none of the bigger cities in Canada are growing faster than Calgary these days. Locals will tell you the cost of living isn’t as low as it used to be there, but it’s still more affordable to live in either Calgary as compared to other big cities and it’s true that Alberta has a lot going for it. What’s also advantageous for people in business anywhere in Alberta is to have their website loading up quickly when those same locals are looking for a service provider or retailer. You will want to have SEO-friendly hosting to make sure you are high up in search engine results, but the gains don’t end there.
Choose the best Calgary web hosting provider for local businesses and you’ll have faster website page load speeds along with better search rankings for your site when it’s properly optimized with the keywords local individuals use when searching for Calgary _______ whatever it is you do with your business. Good SEO entails a lot more than that, and many DIY webmasters are proficient enough with keyword research tools and changing the copy on their website to get them in there at the right density, which tends to be around 1-2% if this is something you’re interested in.
A web host server that’s on the Western side of Canada is going to be preferable for Calgary business servers too, and especially compared to a hosting provider that only has a data center in Ontario. We have one there too, but ours in Vancouver will be returning server requests faster for a site in Calgary and we have many hundreds of satisfied web hosting plan holders in Alberta. The people behind those sites may be very involved with their cPanel controls and making small optimizations to their site on their own, but large-scale SEO optimization is probably beyond their horizon.
So what we’ll do with this week’s entry here is how to boost local SEO with Calgary web hosting via 4GoodHosting. It’s possible to stay ahead in Calgary’s web hosting scene – explore the top innovations for 2025 and as such we’ll briefly say Happy New Year to all of you before we continue.
Superior SEO
Search engine optimization is everything that goes into getting your site to the top of search engine results pages (SERPs) when would-be customers enter relevant Calgary-area keywords into search bars. What this will do is help you attract customers who are actively looking for your products and services. This gives you the opportunity to convert site visitors into paying customers the same day they find you in a search.
When you site optimize for local SEO it becomes all about finding those leads in your area. SEO-friendly hosting and many of the same approaches used will be the same one we’re going to lay out here for better local SEO in Calgary. Follow the tips to improve your ranking in search engines, and start seeing the expansion to your customer base and the numbers of orders you’re receiving through your website. All of this will be what you’ll want to see for yourself with any best Calgary web hosting provider for local businesses.
Claim Google My Business
Setting up a Google My Business profile is something all businesses owners in Alberta’s big city should be doing. GMB results have more information than normal organic search results and will come along with pictures, location, hours of operation, CTAs, and more. It will cost you nothing to claim your Google My Business, and you can also optimize it by choosing relevant categories for your business and adding photos. You’ll get better rankings if you respond to reviews, answer questions, and make your own posts.
Bing is the other browser you will want to cater to here, and its equivalent is called Bing Places. The number of users for Bing is always going to be way lower than Google, but claiming your Bing Places may also be a good idea and it’s also free of charge.
Build Citations
Name, address, and phone number (NAP) citations are an absolute must for good local SEO. Here’s what you will need to have in place through SEO-friendly web hosting or on your own. Keep the name, address, and phone number of your business consistent across all websites. It becomes even more important if you have multiple locations and if you do then each of should have their own separate address/phone number.
Also ensure you’re listed with Yellow Pages, as it’s still the most important NAP aggregator in Canada. Do the same for Facebook business and Yelp if you can get some good reviews there for yourself. Building your citations properly is something you’ve got to do if you’ve got multiple locations throughout Calgary with different residential and business districts of the city having different GMB listings. If you’re not able to keep things consistent you may be penalized by Google.
Keyword & Content
Keeping users on their platform is priority number one for search engines. This is accomplished by serving relevant results, and if your aim is to have your business in the top part of SERPS then it’s essential to have content that search engine users want to see and is catering to their prerogatives – the reason they’ve come to visit your Calgary business website in the first place.
Keyword Research
Start here by figuring out what search queries you want your business to show up for. Ones that are conducive to good local SEO will typically have terms like ‘Calgary’, or more specifically Calgary-related ones like ‘Booty Shorts’ or ‘Crescent Heights’. There is more than one way to research the good keywords for a business and they can be anything from brainstorming phrases you envision being entered often to using keyword research tools.
Try to determine out problems people are trying to solve by using a search engine, what terms they’ll search for to solve those problems, and then detail how you can meet their need or solve that problem for them. You’ll include the keywords or phrases you’re expecting them to search for in the content you’ll create.
Competitor Research
Competitor research will be standard approach for SEO-friendly hosting and once a webmaster has done their keyword research, they may find that some of their competitors are ranking fairly highly for the keywords you’ve identified in the same way. In these instances you can use their content to your advantage, and doing so with a very basic premise.
Search engines will rank content that is deemed to be more relevant, and the more relevant the content is seen to be the higher the web pages will rank. Imagine you’re a plumber in Calgary, and you want to rank for ‘Calgary hot water tank repair’. You might come across a an article from a competitor that has an article about that with an embedded video that ranks top for that query.
Your move here will be to make a better article with a better embedded video. It will be the same type of content, but you will be improving on it. Once you’ve identified the right keyword it really becomes about the BEST way to have it incorporated into your site and external content that is linking back to it.
Make Location Pages
Calgary is a big city and that size and expansiveness means that choosing the best Calgary web hosting provider for local businesses takes on even more importance. To stick with our plumbers and plumbing example, people won’t always be searching for Calgary plumbers, and may be searching for Ridgeline plumbers or Crescent Heights plumbers.
You will want to rank for those searches and that means you need location pages. Location pages are landing pages designed to attract clients who make hyper-local queries – queries that becomes specific for a particular neighborhood. Your location page should include a bit of information about that neighborhood – including a nod to the people who live there and why they’ll be well-served by your business.
Needing multiple location pages isn’t going to apply to every business, but it will be worth it if you have multiple physical locations or your business operations has you travelling to various neighborhoods to deliver products and/or services.
Blog Often
A well-written and informative blog that is rich with good keywords is one of the most important tools in your SEO toolkit. It’s good to be blogging about location and industry-specific topics. Here during the wintertime it could be good to have a yard care company blogging about snow removal best practices for residences or something similar. Use your keyword and competitor research to understand what kind of content you post on your blogs and then use them to reach out to others around the web, so be sure to keep them readable, shareable, and enjoyable.
Build Relationships / Get Inbound Links
At this point you will have put together some high-quality content on your website, so now it’s time to get other websites to link to yours. These inbounds links contribute to better SEO because search engines can’t easily distinguish between high-quality and low-quality content. But what they can and will do is rely on links from websites to determine whether or not a web page is high-quality and worthy of a higher search engine ranking. Link building may be included in higher-priced packages with SEO-friendly web hosting depending on the provider.
Build Your Own Links
You should also be making high-quality content that bloggers and industry leaders in Calgary will be choosing to link to from their site / blog / social media platform, and be letting them know about your content. To find out which websites have high authority, use Moz Domain Authority Checker and Ahrefs Domain Authority Checker on websites to determine what are the best destinations for you to be linking to in order to improve website SEO. Finding websites that want to link to you takes a bit of research – try to find other websites that are posting engaging, Calgary-related content.
Get Social
Go look for Calgary area business Facebook groups that related to the industry you are in with your business. The same will go for Instagram. Post links to your blogs, photos, videos – anything on your site. If others then choose to link to them then you’ll get more traffic to your website. That web traffic will stay on your website longer if the content is good and you’ll almost certainly be seeing your rankings get boosted on both Google and Bing. Stay ahead in Calgary’s web hosting scene – explore the top innovations for 2025.
