SEO has definitely become one of the most ubiquitously known acronyms in the world these days, and especially so if you’ve got a vested interest in the performance of your website as it relates to the success of your business. Some will be surprised to learn that SEO is largely about performing specific tasks repeatedly rather than doing something once and then expecting it to ‘work’ from there on out. We know SEO explicitly well here at 4GoodHosting, and it’s part of the sphere of knowledge and expertise that makes us a top Canadian web hosting provider. Yes, a large part of that knowledge comes from a base of technical familiarity with how search engine algorithms work, but a significant part of what we - and many others like us - have learned has come from trial and error and more simply picking up what others have learned and shared. So today we’re going to share a simple SEO ‘tune up’ routine that anyone can do, and pretty much anytime. Follow these seven small tasks on a regular basis and it can add up to major page rankings gains long term. Upgrade and Update Older Blog Content No matter how old a blog post may be, you don’t have to be done with it forever. Make that piece of content more useful with anything - new information you’ve learned, successive developments in the industry, new and interesting statistics - whatever. This is especially advisable for content that isn’t ranking as high as you think it should. Spend some time going through your older content and see where it can be expanded to make it even more useful or valuable for readers. For most people who enjoy blogging, this step is one they’ll like Pump Your Content On Social Media Understand first that social media doesn’t have a large influence on your rankings, but that doesn’t mean you should ignore its significance. Social media does work to send traffic to your site, and having a high social share counter will afford your posts and site more authority. A post with hundreds of shares across social media is going to be seen...
