These days it’s increasingly common for e-commerce retailers to be expanding their horizons and aiming to move beyond having only a domestic customer base. The Internet has been a boon in every sense of the word when it comes to making this very much possible, and manufacturers, retailers, and consumers all stand to benefit greatly from what is now a global marketplace. Here at 4GoodHosting, we’re not unlike any top Canadian web hosting provider in the way that a great many of our customers are retailers who rely on their website - and their web hosting - as an integral part of their digital marketing resources. The need for quality and competitive pricing is a given, but in the information age it’s equally as important to have yourself standing out from the crowd online when most consumers rarely make it to a 2nd or 3rd page of search engine results. If your business is one aiming to sell internationally, then your search engine optimization (SEO) efforts need to be tailored to that aim. International SEO can be complicated as there are multiple countries with multiple languages, and often multiple languages within a given country. It inherently becomes much more difficult than focusing on the domestic market, and it’s not something that you can turn to a translator to correct. It is possible to gear your SEO to be ‘internationally effective’, with a little planning and the right approach for your unique situation. Here are ways you can target international customers and make wise decisions when it comes to ranking in multiple countries. What Makes Up international SEO? International SEO involves organizing and optimizing your webpages to allow search engines to identify the countries you are targeting, incorporating specific content and language for each user in a given location. In many ways, it is similar to how we provide SEO for small businesses that target multiple locations, with the fact they are often organized by towns, cities, municipalities or entire provinces. Domain names for international SEO There are some primary considerations when choosing a domain name for your international SEO campaigns. Certain domains, referred to as country code top-level domains (ccTLD),...
