Taking a critical look at big data gives companies valuable insights that allow them to make better-informed strategic decisions. Looking at these insights - and then making smart strategic moves based on your deductions - gives you the edge over your competitors and provides a more complete picture of your business. Undertaking big data analytics isn’t the simplest of processes though. You need the computing resources in place for it to be done effectively, and here at 4GoodHosting we like to share what we know as a Canadian web hosting provider who understands Internet marketing as well. So, What Exactly is Cloud Analytics? Cloud analytics is a cloud-based solution which enables businesses to carry out analyses and related intelligence procedures through integrated cloud models, whether that’s with hosted data warehouses, SaaS business intelligence (BI) or cloud-powered social media analytics. A whole range of analytical tools and techniques are put to work to help companies extract information from massive data and then present it in a way that is easily categorized, readily available via a web browser, and - most importantly - digestible and comprehensible for those who have interests in it. A Unified Vision For The Business Many companies face problems when different elements within the organization do not share the same perception of what is going well for the company - and what isn’t. Often, they are all working from their own data sets without a collectively agreed-upon ‘big picture.’ Cloud analytics makes it easier to identify and firmly define what that big picture should be. One of the crucial advantages of using cloud analytics is its ability to consolidate big data from all sources and communication channels that a company employs. The capacity that cloud computing offers allows everything to feed in in a linear and timely manner: you can gather large-scale data from all your internal apps, devices, social networks and data subscriptions. Needless to say, that would be difficult to do in-house and on a single network. Using a cloud-based data management platform lets you easily blend data from a range of sources, enabling it to be matched, merged and cleansed – with the collective volume...
