We’re all familiar with what it means to ‘vouch’ for someone or something. That is, to say that you can attest to the quality or reliability of that individual or product. Many of those competing in the online world may not know the value of link building, however, but your Canadian web hosting provider will be explicitly aware of that value. Google of course is the world’s premier search engine, and it uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result increases the importance of a page - and thus how high it places in search engine results. So in a sense it’s just like a vouch for that page - you feel there’s value there, and you’re recommending visitors might want to consider visiting it via your page to gain more in the way of quality information on the subject. So let's now take a look at some of the more common link building techniques, and ones that will be much easier to incorporate into your webpages, blog, or other digital communications. Forums Link building techniques using forums typically involve creating a profile page and a signature link. Signature links allow links to be created at the bottom of posts or comments left in a forum. Signature links tend to be regarded as low quality though, and while they may send a measurable amount of traffic they likely won’t have any long lasting impact on the pages you link them to. These links are not merit based, and search engines - Google in particular - are getting better at ignoring these links and assigning them no value. Link Farms The link farm technique is a standard approach form SEO companies. A link farm can often have a vast number of websites and web pages within it, all under the control of the individual link builder. Building a link farm link allows them to offer a set number of links for a specific fee, and the extent to which this can...
