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It would seem that of all the social media platforms, Twitter is the one that businesses struggle with most in understanding just how to harness it for effective promotional means. The common assumption is any shortcomings are related to your use of the ever-ubiquitous #hashtag, but in fact they’re not nearly as pivotal as you might think. Here at 4GoodHosting, we’ve done well in establishing ourselves as a premier digital marketing agency in Canada and a part of that is sharing insights on how to get more out of your online marketing efforts. Social media is of course a big part of that, and as such we think more than a few of you will welcome tips on how to ‘up’ your Twitter game. It’s easy to forget that these social media platforms have algorithms working behind them, and working quite extensively. What’s going on behind the screen controls and narrows down what you actually see on your timeline. For example, let’s say you have specific political affiliations. The algorithms ensure that the majority of the tweets you’ll see will be linked to that party’s views. Or perhaps you’re especially into sports. If so, plenty of sports news sources will be all over your timeline. Oppositely, if you dislike something then that theme will slowly end up disappearing over the course of the week or beyond. All of this is a reflection of ALL social media platforms, Twitter included, are using more and more complex algorithms to satisfy their user base and deliver content they are likely to find favourable. So this is what do you’ll need to know about Twitter’s algorithms, and the best ways to use them to your advantage. Keep Your Eyes Peeled For These There’s no disputing the fact that Twitter has faded quite considerably in popularity and the strength of its reach. Despite this, Twitter is really narrowing its scope of engagement and a key way to increase engagement is through increasing relevance of the posts seen. Directly from Twitter’s engineering blog, here are a few of the factors that decide whether a Tweet is sufficiently engaging and thus worthy of ‘appearances’ The level of...

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The top dogs in the world of web hosting all reside south of the 49th parallel, and their sway of influence over consumers and the way they command the lion’s share of web hosting business is well established down in America. Recent news from the Canadian government, however, suggests that their influence may be making perhaps the biggest of inroads up here in Canada too. Here at 4GoodHosting, in addition to being a quality Canadian web hosting provider we’re also keenly interested in developments that are both related to web hosting AND are tied directly to any of the different offshoots of the business as it pertains to Canada as a whole. As such, the Canadian Government’s announcement last month that it was moving web hosting for its departmental and agency website related to the Canada.ca domain to Amazon Web Services in the U.S. March of 2015 saw the government grant a contract to Adobe Corp. for a fully hosted service with a content delivery network, analytics, and hosting environments. Adobe then contracted Amazon Web Services in the U.S. to handle all of the government’s website data. That contract has been extended by one year, and the value of it has grown exponentially - to $9.2 million. It would seem that Canada.ca is now no longer as Canadian as it sounds. With all the reputable and reliable web hosting providers in Canada that would have no problem accommodating such a busy client, it’s worth taking a look at why the Federal Government would make this move. Related to the Cloud & ‘Unclassified’ The Government recently produced a draft plan for cloud computing that recommended that data deemed to be “unclassified” by the government — meaning it’s seen as being of no potential harm on a national or personal level — can be stored on servers outside of Canada. There is however some debate as to whose responsibility it is to determine what information should be considered sensitive. Further, when information is deemed sensitive, it remains unclear how that data will be stored, and where it will be stored. Of course, this raises some obvious questions on the part of registered...

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A big part of what makes an elite offensive player who he is on the ice is the ability to think the game one-play ahead. Gretzky was less concerned with where the puck was and more with where it was going to be next, along with knowing exactly what he’d do with it once the puck was on his stick. Here at 4GoodHosting, we’re a top Canadian web hosting provider who similarly likes to look ahead at trends is the web and app hosting world that will dictate how we should adapt to best serve our customers. This blog post is based on data from a comprehensive report from 451 Research, and it gives significant insight on where the marketplace should be within 2+ years. It highlights in particular the meteoric rise in demand for managed web hosting in Canada, and how growth for web and application hosting has slowed predictably in recent years. That’s not necessarily cause for alarm, though - it just means the plays are slower to develop now. Technology is evolving. All you have to do is take the pulse of your own web or app hosting business. Workloads tend to be moving out of the web and app hosting category, and that’s true of some products as well. Many are responding by shuffling the IT services deck for data-gathering purposes. More and more service providers are specializing, serving a narrower or niche target market. New service categories are emerging, and we realize that we need to analyze the user preferences of our customers very insightfully right now to see where we can best put the bulk of our services technology to work for you. Here are the numbers of the report, with three statistical predictions: As a category, web and app hosting will grow from $18.2 billion in 2015 to $25.8 billion by 2019. Total hosting revenue will increase at an annualized rate of 15.5%. What’s interesting is that the “balance of power” in terms of revenue drivers has shifted. Managed hosting is growing at a far faster rate than web/app hosting. Here’s how that 15.5% breaks down: Dedicated hosting should grow about 5.7% per...

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Most of you will need no introduction to the functionality and application of cloud computing, but those of who aren’t loaded with insight into the ins and outs of web hosting may be less familiar with cloud hosting and what makes it significantly different from standard web hosting. Fewer still will likely know of hybrid hosting and the way it’s made significant inroads into the hosting market with very specific appeals for certain web users with business and / or management interests. Here at 4GoodHosting, we’ve done well establishing ourselves as a quality Canadian web hosting provider, and a part of what’s allowed us to do that is by having our thumb on the pulse of our industry and sharing those developments with our customers in language they can understand. Hybrid hosting may well be a good fit for you, and as such we’re happy to share what we know regarding it. If we had to give a brief overview of it, we’d say that hybrid hosting is meant for site owners that want the highest level of data security along with the economic benefits of the public cloud. Privacy continues to be of a primary importance, but the mix of public and private cloud environments and the specific security, storage, and / or computing capacities that come along with the pairing are very appealing. What Exactly is the Hybrid Cloud? This combination of private and public cloud services communicate via encrypted technology that allows for data and / or app portability, consisting of three individual parts; the public cloud / the private cloud / a cloud service and management platform. Both the public and private clouds are independent elements, allowing you to store and protect your data in your private cloud while employing all of the advanced computing resources of the public cloud. To summarize, it’s a very beneficial arrangement where your data is especially secure but you’re still able to bring in all the advanced functionality and streamlining of processes that come with cloud computing. If you have no concerns regarding the security of your data, you are; a) lucky, and b) likely to be quite fine with...

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The long and short of it is that Internet security will always be a forefront topic in this industry. That’s a reflection of both the never-ending importance of keeping data secure given the predominance of e-commerce in the world today and the fact that cyber hackers will never slow in their efforts to get ‘in’ and do harm in the interest of making ill-gotten financial gains for themselves. So with the understanding that the issue of security / attacks / preventative measures is never going to be moving to the back burner, let’s move forward to discuss what the consensus among web security experts is – namely, that DDoS Attacks are likely to occur at an even higher rate than previously for the remainder of 2017. Here at 4GoodHosting, in addition to being one of the best web hosting providers in Canada we’re very active in keeping on top of trends in the Web-based business and design worlds. as they tend to have great relevance to our customers. As such, we think this particularly piece of news is worthy of some discussion. Let’s have at it – why can we expect to see more DDoS attacks this year? Data ‘Nappers and Ransom Demands As stated, IT security professionals predict that DDoS attacks will be more numerous and more pronounced in the year ahead, and many have started preparing for attacks that could cause outages worldwide in worst-case scenarios. One such scenario could be – brace yourselves – a worldwide Internet outage. Before you become overly concerned, however, it would seem that the vast majority of security teams are already taking steps to stay ahead of these threats, with ‘business continuity’ measures increasingly in place to allow continued operation should any worst-case scenario come to fruition. Further, these same insiders say that the next DDoS attack will be financially motivated. While there are continued discussions about attackers taking aim at nation states, security professionals conversely believe that criminal extortionists are the most likely group to successfully undertake a large-scale DDoS attack against one or more specific organizations. As an example of this, look no further than the recent developments regarding Apple...

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Generally speaking, if you’re an information technologies trend that’s given an acronym then you’re a part of the mainstream understanding, or are soon to be a part of it. The latter part of that definitely applies to artificial intelligence. If you’re not explicitly aware of what ‘AI’ stands for, it’s only a matter of time until you do. Further, if you think that digital assistants like Siri are encompassing the cutting edge of artificial intelligence technology, you’re very much mistaken. They are in fact examples of artificial intelligence, but voice-recognition based software that access the information on the web based on those recognized prompts is but the tip of the iceberg of what’s coming. Nonetheless, they serve as good and fairly commonly recognized examples of the basic premise of AI; you have a source of deductive reasoning integrated into your devices(s) and it goes through those deductions ‘intelligently’, despite being an ‘artificial’ being. Here at 4GoodHosting, we’re firmly established as a good Canadian web hosting provider, but we’re also keenly interested in staying on top of trends in the digital world that - and particularly ones that are set to make big waves. AI is definitely one of them, so this week we’re going to discuss specific AI applications that are going to be coming to the forefront in a big way over the coming years. A significant part of the digital revolution circles around the consumerization and digitization of everyday lives. No revelation there. Whether it’s healthcare, education, government, or the corporate world, it’s going digital in a big way and being tailored towards a more consumer-centric acquisition model. Front and centre are cloud computing, virtualization, user mobility, and a good many more of them. Data is already everything in regards to these trends, and it’s going to be even more so. Driven by the Internet of Things, the average total amount of data created (and optionally stored) by the majority of devices is predicted to reach 600ZB per year by 2020, and that’s even higher than what industry predictions were for this trend just 2 years ago in 2015. Data of course needs to be created first, and...

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With the way the business and private worlds both are ever more relying on digital capabilities, it’s really no surprise that data centers are constantly growing and evolving to take on the increasing demands being asked of them. It’s a trend that doesn’t look to be slowing down anytime soon, and as seeing to it that data centers are expanded in the smartest and most foresighted manner is very much a priority in the IT management world. Here at 4GoodHosting, in addition to being a reputable Canadian web hosting provider we’re also keenly interested in the workings of our industry as a whole and both keeping on top of and being responsive to trends in the industry. This is one that is immediately relevant to us, and so today we’ll take a look at what experts predict will be the nature of data centres in the not-too-distant future. The popular belief is that over the next 3 years, we’ll see the conclusion of a trend that has promoted change in almost every area, with networks, servers, and storage having been altered very drastically in a very short period of time. Folks like us will need to ensure our data centres are ready by focusing on networks, software, hardware (including servers), and storage. Preparing these crucial components of our data centres well in advance of the coming demands is supremely important. Here’s 5 developments we believe we can expect to see with regards to data centres Hyper Convergence Infrastructure Systems There are greater numbers of different infrastructure systems than ever before, but hyper-converged infrastructure systems are increasingly the top choice for data center operators. Hyper-converged infrastructure systems are software driven systems that combine networking, storage, and other technology to enable the virtualization of the infrastructure system. By utilizing commodity computing, the system is able to streamline processes and maintain lower operating costs while still being administered by an individual hosting company. This essentially creates a nice consolidating of services and resources into a single system. Certain critics do question whether or not hyper-converged systems have the ability to keep up with technological advances, especially considering the number of different components bundled...

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Here at 4GoodHosting, we take pride in being a premier Canadian web hosting provider that serves customers from Victoria all the way to St. John’s. But we’d like to take a moment to explain why we’re an even better choice for those of you who are also residents of the Lower Mainland and Greater Vancouver. Read on. The Internet has been of tremendous benefit for nearly everyone on the planet and for pretty much every conceivable objective out there, and accordingly greater and greater numbers of web hosting providers have popped up to meet demand as people realize the value in taking whatever it is they have - be it a business, blog, personal venture, or anything else - onto the web. In the early years of the web, there was not much in the way of any connection to providers outside of your immediate locale Of course, that’s no longer the case. Your web hosting provider can be located on the other side of the planet if you’re pleased with their rates, service, and the reliability of the web hosting. You may well find that a provider that’s nowhere near where you’re located is offering some very attractive features or offers like more storage, lower price points and other additions. Without a doubt, more than a few web hosting customers in our B.C. backyard have taken their hosting business elsewhere, and that’s honestly as it should have been. However, more recent developments in the big picture of the world of Internet marketing has made it that there are advantages to having a local web hosting provider. Let’s discuss them. Impact on Google Ranking When a website is first created, it will assume an Internet Protocol, or IP address, that is assigned to it. It references the location, geographically, where the website was created, it’s ‘original location’. However, If you are a B.C. company that has acquired your hosting from an American provider, for example, your website’s IP address will be an American based on wherever it is they’re located. This influences the way Google views your website, as despite the fact you are a BC user, you have an...

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