There is a definitive difference between having users download your app and then having those users actually use your app. Surveys suggest that 80-90% of users will remove an app from their device after only one go-round with it, and most of us will recollect one or more instances where this has been true for us too. With this drop rate understood, it’s clearly more important than ever for app developers to make sure their first impression with a user is a powerful one. Here at 4GoodHosting, our expertise is what’s made us a top Canadian web hosting provider, and we admire those who’ve made also made smart design and UX choices for their digital products. Here are 5 things every developer must NOT do in the interest of retaking users past the original download of the app: Pre-Registration: The appeal of having a user to register with your app before they use it is well understood. You’ll be able to gather information about them and use that info to personalize their experience or to ramp up your marketing efforts with specific focuses. However, when you come to understand that over 50% users will abandon an app if they have to register before exploring its features it’s quickly something that you’ll decide against. A tip - consider delaying the registration process until they either want to access a specific part of your app that is reserved for registered customers only, or they’re aiming to open your app for the second time. In addition, anyone who chooses to integrate social media into the login process should always allow users the option of registering without integrating their social media profiles. Constant sharing of their activities with their social networks is undesirable for many users. Long input forms: Mobile devices feature small displays. There will typically be only enough room for 2-4 input fields before the user will need to scroll down. Keep in mind as well that typing on a mobile touch screen can be difficult when the user is walking or in another form of motion, and some people have to little-to-zero tolerance for any errors or strange auto-corrects. Making it...
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