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We all know that effective SEO is gearing your website and its content to be responsive to algorithms determined in large part by Google. Being the world’s foremost search engine puts you in position to be the one who dictates what makes up good SEO, but for most of us that’s the lion’s share of what we know about it. Most of us know little about how those algorithms function, and even SEO experts are only adept with working in response to understood realities of how the algorithms work. Adding to the confusion is the fact there are significant changes every few years on account of search engine algorithm updates. Here at 4GoodHosting we have about as firm yet formative an understanding of all this as you’d find with most any Canadian web hosting provider. We do know the importance of being aware of the importance of SEO of course, and it is critical for any business with a web presence to be similarly informed. Google’s Penguin algorithm, which was rolled out first in 2012, revolutionized the role of backlinking in SEO rankings. Anchor text is one of the most important aspects of SEO in relation to backlinks. Anchor Text Laid Out So, what exactly is anchor text, you might be asking. The visible, clickable words that appear highlighted in a hypertext link and used to link one page to another is anchor text. For example, if you created a link to a target web page with the anchor text ‘boat rentals Shuswap Lake” search engines will regard it as an indicator that the page being linked to will match a search query for boat rentals in the Shuswap area. The web is structured around such external links that lead from one site to another, or internal links that connect one page to another page within that same website. It used to be that a site’s rankings in search results were determined by the number of links pointing to that site AND the anchor text of these links. So it was then that many ‘black hat’ marketing practitioners tried to manipulate the system through link exchange and artificial inflating the...

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For the very few who might not been aware of its existence, a simple Google search of ‘web hosting’ will make it quickly apparent that there is the possibility of having your website hosted for free. That’s right, no so much as a penny will be required of you to have your site up and open on the World Wide Web for visitors to stop by and have a look over what you’ve chosen to display about yourself. However, as is the case with nearly every consumer service where you’ve got paid and unpaid alternatives you need to ask yourself the question; if the free option was every bit the equal of the paid ones, why would anyone choose to part ways with their money each month? That’s a legitimate question 10 times out of 10 in such a scenario, and when it comes to web hosting the answer is the same as it in almost any other - ‘Free’ hosting may be appealing, but don’t be surprised if you quickly come to find it’s not meeting your expectations and / or needs with what you have to have out of your website. The old expression ‘you get what you pay for’ comes to be true yet again it seems. We’ll say briefly that the best way to save your budget while building a website is to save on its development. Web design can be outsourced to anywhere in the world and it’s quite common to get quality work for a very competitive price. But enough about that, let’s get back on subject here. Fact is, choosing free web hosting is one of the most common mistakes many businesses make when beginning to develop their online presence. Why Hosting Matters Finding a reliable web hosting company is an important step in delivering the best user experience to your customers. 95% of the time (and that might be conservative) free web hosting isn’t going to be reliable, either partially or at all. Here at 4GoodHosting, we’re a Canadian web hosting provider like several others who have made a name for ourselves based in large part on our ability to offer real...

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It’s July 9th and two weeks from today the web is officially going with full HTTPS as requisite, and that’s a development that’s been a long time in the making. Securing traffic on the internet is an obvious priority, but of course there are people who are strongly opposed to having a secure web. Two weeks today Google will be uniformly labeling any site loaded in Chrome without HTTPS to be not secure. Most webmasters will be on top of this and accordingly usage of HTTPS is exploding right now. In the 6 months up to a recent report, 32% growth in the use of HTTPS was seen in the top 1 million sites. Mozilla tracks anonymous telemetry via Firefox browser and recorded big growth (75% page loads) in the rate of pages being loaded over HTTPS. Chrome too, at around the same 75 percent. We’re a Canadian web hosting provider who’s always got our thumb on the pulse of the industry, so it’s important to relate that quite a few popular sites on the web still don’t support HTTPS (or fail to redirect insecure requests) and will soon be flagged by Google. Plus, let’s clear up a few emerging myths about HTTPS: It’s a Hassle I Don’t Need It It’s Gonna be Slow It’s A Hassle No, it’s pretty darn simple. You can protect your site with HTTPS in a matter of seconds for FREE. Sign up for Cloudflare or using a CA such as Let’s Encrypt. We can assist you with any other web security and accessibility concerns you may have beyond https encryption of your website. I Don’t Need It Well it turns out, you do - particularly as it relates to the safety and privacy of those visiting your site. Without HTTPS, anyone in the path between your visitor’s browser and your site or API can peer in on (or make modifications to) your content without you needing to be made aware of it. Governments, employers, and even especially internet service providers can and have been overseeing content without user consent. If having your users receiving content unmodified and safe from maliciously injected advertisements or malware...

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WordPress continues to be the most popular choice when choosing a vehicle for building a basic website. Those of you who are a single individual running such a website likely haven’t given much thought to WordPress user roles. In the event that you ever want to allow someone else access to your site then it’s helpful to know how to use these user roles. With them you can give people access to certain areas of your site, but only to certain areas of the site where they’ll be doing what you’ve requested them to do. Enabling everyday folks to be more in command of their digital presence is a part of what’s made 4GoodHosting a leading Canadian web hosting provider and, while we prefer websites that are much more dynamic, we understand that WordPress is intuitive to use and works perfectly well for a good many of you. So, today we’ll discuss what WordPress user roles are, have a look a their importance, and share some tips on how to use them the right way to improve overall site security. Defining WordPress User Roles WordPress features a role management system that enables you to specify what actions users can or can’t undertake on your site. As your site expands, knowing how to use these roles is a very valuable bit of knowledge. Each role can be specified based on certain capacities, and one example would be enabling one use to publish a post while allowing another to update plugins and themes. Here are 6 default user roles that can be taken on separately to improve security for the website. The Administrator Role This is almost certainly one you’re already very familiar with, given the fact it’s the role you’re assigned when you create your site. There is commonly only one administrator role and it gives access to everything related to your site. Given this role is all powerful, you should be very leery of giving anyone this high-level access to your site. The Super Admin Role Note as well that there is one user role that’s technically a step higher than the admin role - the super admin role. The...

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The Internet of Things or IoT as it’s come to be abbreviated has changed the role of the objects around us and the means by which we interact with them and that’s because the focus has shifted to enhancing customer experience for IoT and enabled devices. Data is now collected with the help of smart components, and businesses then probe it for insights to make smarter decisions about their products. The majority of these smart components are sensors, microprocessors, niche software, data storage techniques and tailor-made operating systems. They work collectively to leverage information derived from the data, and the way that’s done is causing that technology to be adapted by everyday people making everyday things. A new phase of user experience, Smart User Experience, has grown out of this and it has made the customer experience within IoT increasingly important. Here at 4GoodHosting, part of what makes us a top Canadian web hosting provider is the way we’ve got our ears to the ground with developments of this sort that carry weight in the digital world and will be of interest to our customers accordingly. Today, we’ll look at 6 ways you can enhance customer experience with IoT devices. Smartest Users Customer experience is playing an extremely vital role for connected devices, and more specifically smart user experience is front and centre with smart technologies pushing it forward. Being aware of their surroundings and sensing changes in their circumstances allows these IoT devices to take on measures that can be implemented to enhance their functionality. A quality smart user experience via the right interface enables companies to offer product iterations that consistently drive up the engagement factor and enhance the customer experience when using IoT devices. So those of you planning to provide a phenomenal customer experience for IoT products will want to take a detailed and deeply introspective look at how you design an IoT device. It will without a doubt dictate the way in which users interact with your products. Exercise Clean Design Introducing a UX-based functionality that fails to comply with the core values that the product aims to provide is going to put you in...

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We imagine a good many of you will have heard the term ‘proxy server’ more than a few times but not have a clue what it means. Think of all those times you’ve seen someone visit your LinkedIn profile in anonymous mode. A proxy server is a computer that is used as an intermediary, of sorts, between your computer and the websites you are visiting. The purpose of its function in doing so is so that you can surf anonymously or bypass an blocking capability of the websites you’re visiting. More simply, proxy servers hide your home IP address from websites that would otherwise be able to take note of it. Here at 4GoodHosting, it’s been a long road to becoming one of the best Canadian web hosting providers, but we like to think that a good part of our reputability is in the fact that we have a more value-added proposition than many of our competitors, and being informative and helpful regarding everything in the web world is definitely something that’s helped us out. So let’s look at proxy servers in greater detail this week, and see what makes them so appealing in certain instances or scenarios when you’re making your stops along the information superhighway. Anonymity One of the primary appeal of these servers is that they allow you to leave an anonymous comment on a website. The website’s owner may choose to block the proxy’s IP address, but it won’t be blocking your home IP address. Trying to track the IP address wouldn’t have any ability to track back to your genuine home IP address. You won’t care much if the proxy server’s ID is blocked, and that’s kind of the idea. Proxy servers used to be the only way anyone could access the world wide web, but times have certainly changed. Hackers now often use proxies to get behind network firewalls. Say a building’s computer is being used as a proxy to get behind the network firewall of that building because the IP address of that computer would be allowed there. A proxy server is a hacking tool most commonly, despite the fact it was up...

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Having coaxial fibre optic cables crossing oceans underneath the sea floor has been commonplace for years now, but it would seem as if we’ve moved into new and definitely uncharted territory when it comes to having a part of the world’s digital connectivity found beneath the surface of the sea. This past month saw Microsoft deploy - or more shall we say sunk - a shipping container-sized datacenter to the bottom of the sea near the Orkney Islands in Scotland as a part of its ambitious ‘Project Natick.’ This 40’ long datacenter is loaded up with 12 racks of 864 servers and 27.6 petabytes of disk. What’s most impressive, however, is the way Microsoft claims it can hold data and process information for up to 5 years without maintenance. Here at 4GoodHosting, we’re not unlike any other first-rate Canadian web hosting provider in the way we’re super keen to be right on top of groundbreaking developments in both technology AND the way it’s deployed as it relates to the online world. This is definitely one such example that’s worthy of mention and then some, so let’s take a long look at it this week. Microsoft’s capsule-shaped is called the Northern Isles datacenter, and it is the working equivalent of thousands of high-end personal computers. It will use the low temperatures of the surrounding sea water to cool the datacenter externally, contributing to the biggest benefit of this datacenter - dramatic reduction in cooling costs and electricity consumption. The Northern Isles datacenter will use specialized radiators that leverage technology from submarines to cool the internal hardware, while also using artificial intelligence (AI) to detect any signs of failure in servers or any other equipment. All in all, it will operate like any standard data center deployed on land. Electrical operating power will be supplied by the Orkney power grid, with renewable energy being generated via sea waves, tide, windmills and solar plants. Working towards eco-friendly sustainable solutions is admirable on Microsoft’s part, and Project Natick is a step towards their vision of data centres with their own sustainable power supply. It also expands upon the environmental promises the company has made,...

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You may think that there’s not much more to your domain name than a simple identity and location where your website is situated for discovery on the World Wide Web. In essence that’s all it is, an address where you can be found. But of course there’s significant value in that, and especially so for anyone who relies on being business online. It’s a fact that scams involving domain names have been increasing at an alarming rate. Collectively, all these scams are referred to as ‘Domain Name Slamming.’ Here at 4GoodHosting, a part of what makes us a reputable Canadian web hosting provider is the fact that we strive to look out for our customers’ well being on the web. There’s an increased chance that someone with bad intentions may try to use your domain name to take advantage of you, so we’ll identify some of these scams and share some tips here today that you can use to guard yourself against them. The Fake Bill Scam The Domain Registry of Canada, or DROC, has been in operation for years, leading many Canadians to be confused regarding what looks like a renewal bill for your domain names. This scam is the version of ‘domain name slamming’ you’re most likely to come across, a it’s a type of scam that aims to overcharge or falsely charge domain name owners. It’ll most commonly start with your receiving a letter that begins by informing you that your domain name(s) will be expiring in the near future. You’ll then be presented with a list of prices for renewal over different time periods before concluding with a tear-away payment stub you’re to use to ‘renew’ your domains. The trick here is in the way they bury information in the walls of text in the letter. If you look and ready very closely, you’ll see that the DROC is actually asking you to change the company you register your domains with. Most commonly this will be snuck just under or above something more attention-grabbing like “failure to renew your domain name by the expiration date may result in a loss of your online identity”. This of...

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It’s really all too easy to assume that you need to have some type of special savvy mixed with a whole lot of know-how to get your newly-formed website ranking sufficiently. Truth is that’s not the case. You WILL get your money’s worth if you hire an SEO expert to optimize your site, but for many of you money may be a little tight and budget constraints are what they are. Here at 4GoodHosting, we’re like any other good Canadian web hosting provider in that we like to see our newbies be successful, and out of the gate as much as possible. SEO isn’t the be-all end-all of making that happen, but it factors in quite considerably. There are quite a few things you can do to speed up this process, helping your site get better search engine rankings and more traffic much sooner than you’d expect. Here are 10 SEO tips specifically chosen with new websites in mind, and ones that are decidedly doable for even those of you with very little in the way of established SEO application knowledge. Start be targeting low competition keywords at the outset When a site is first launched, it will have a very low authority with Google. This means it will rank worse than established competitors for high competition keywords. You’re perfectly free to target those keywords, but the speediest way to generate new traffic to your site is to target keywords that are less competitive. You can determine how competitive a keyword is by using Google’s Keyword Planner. This will show you whether competition for a term is high, medium or low. Finding keywords which are less competitive gives you increased chances of ranking for them and receiving the traffic which they send. Choose to target highly competitive keywords only and you may not rank at all,meaning no organic traffic in the early days. This method is a good technique while you slowly establish your site authority. Locate your main keyword in the page’s title tag Search engines use title tags and other meta information to determine the subject matter of each page or post on your website. This is very...

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Mobile has revolutionized the entirety of how people peruse the online world, search for consumer goods and contents, engage with social media, and much more. Mobile has been a dominating trend since 2016, when mobile traffic outdistanced desktop traffic for the first time. A few months back saw Google announce that their search engine indexing would be reoriented to be mobile-first. Since then testing has been underway, and now we have their mobile-first indexing rollout. Over the next few years we can expect to see desktop websites being pushed back in the rankings, putting mobile and responsive sites first. As a top Canadian web hosting provider, there is great relevance to all of this for both us and our clients. Some of you may have less of an understanding of what mobile-first indexing actually is, so let’s spend a short period of time discussing it here today. Defining Mobile- First Indexing It shouldn’t come as a surprise to learn that most people use mobile devices when visiting the mobile versions of websites. When the site’s indexing system follows the desktop version of a site first for making assessments about both the quality and relevance of a page in response to that user’s query, a diminished user experience can be the result. Most problematic in this scenario is the possibility that the mobile user will abandon the platform, and that happens quite frequently. This new mobile-first index is how Google will attempt to discover, crawl, and understand web pages and documents for indexing and ranking them - from a mobile-first perspective. So, from here on out Google will primarily crawl and first index the mobile-friendly version of your website with the smartphone agent, rather than indexing the desktop version as it would have previously. However, it’s important to understand that Google will continue to show the URL that is the most appropriate to users - desktop or mobile URL - in the returned search results. So yes, there’s no need to be overly concerned that your rankings and traffic will disappear overnight. But be very clear, this change in Google’s indexing priorities means you have to make mobile SEO a top...

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