Question: Does your business (or personal) site also have a blog on it? Have you considered adding a blog but aren’t sure about the return on your time investment? Adding a blog is free (Wordpress, etc.) but we are not talking a standalone blog which “is” the website. (Standalone blogs are typically created around an interest or hobby, a cause, usually as a way to attract web surfers - in order to generate advertising income for the blogger.) In this article we will review the top reasons for making the decision to add a blog to your website. TOP 3 reasons to add a blog to a business website: * 1st - search engines eat them up and keep coming back for more. Blogs are particularly savory to the appetite of Google’s stomach (and the other various search portal out there). * 2nd -it a marvelous way to provide current, or chronological information, to educate and entertain your visitors about your: industry, products, services, etc. * 3rd - a blog gives a more ‘human’ face to your website - making it potentially more appealing than your competitor’s sites. 1) Blogging SEO (Search Engine Optimization) benefits Every webmaster, that is paying attention, would like for their website to appear on the “first page” of the search engines for particular keyword searches. Considering the bigger picture, the reality is there are a lot of other sites (and webmasters/marketing agents) striving for the same high ranking spots. Search engines wisely don’t reveal the secrets they use to determine or program which sites will display above others, for a given keyword search. However, we all can agree that search engines rank higher for fresh, relevant, high-quality content. Google (and others) have the same goal as webmasters: they want their visitors to keep coming back. So logically they need to make sure the most relevant, high quality, (and often fresh/recently-updated) links are returned for searches. A problem many small to medium sized businesses currently face is that their websites lack extra text content. The typical site contains 1-2 dozen pages of static page content. Also it is not uncommon for the pages to *not contain*...
