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We’re all familiar with what it means to ‘vouch’ for someone or something. That is, to say that you can attest to the quality or reliability of that individual or product. Many of those competing in the online world may not know the value of link building, however, but your Canadian web hosting provider will be explicitly aware of that value. Google of course is the world’s premier search engine, and it uses links to measure the authority of web pages. If a web page attracts links from other pages Google's algorithm, the software it uses to rank pages and decide which page is number one for a search result increases the importance of a page - and thus how high it places in search engine results. So in a sense it’s just like a vouch for that page - you feel there’s value there, and you’re recommending visitors might want to consider visiting it via your page to gain more in the way of quality information on the subject. So let's now take a look at some of the more common link building techniques, and ones that will be much easier to incorporate into your webpages, blog, or other digital communications. Forums Link building techniques using forums typically involve creating a profile page and a signature link. Signature links allow links to be created at the bottom of posts or comments left in a forum. Signature links tend to be regarded as low quality though, and while they may send a measurable amount of traffic they likely won’t have any long lasting impact on the pages you link them to. These links are not merit based, and search engines - Google in particular - are getting better at ignoring these links and assigning them no value. Link Farms The link farm technique is a standard approach form SEO companies. A link farm can often have a vast number of websites and web pages within it, all under the control of the individual link builder. Building a link farm link allows them to offer a set number of links for a specific fee, and the extent to which this can...

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This is a primer for most of you who are interested in but maybe still unfamiliar of what is meant by the the three letter acronym, SEO, which is short for "Search Engine Optimization"; its history and current day evolution. Over the past 25 years, the way we live and work has been utterly transformed by the creation and evolution of the world wide web or "internet". As the volume of online content has soared, search engines have become central and essential and critical to an infinite number of our online "web surfing" searches & experiences. SEO is an Internet marketing strategy, and takes into account how search engines are programmed (and updated) to function, what people are most likely to search for, the actual search phrases or keywords entered into search engines - and specific for each target audience. So let's quickly travel back a quarter-of-a-century to a time before tags, keywords, “backlinks”. clickthrus, and content optimization - to explore how SEO has changed and developed over time -> and what those changes now appear to tell us about the future! read_more 1991 : The first “website “goes live in a European research lab. The first webmaster goes down in history as “Tim Berners Lee”. With an immediate explosion in the number of websites, there's an increasingly pressing need to organize and index them. The earliest services to do this were “Archie” and “Gopher” — they were most primitive in how they worked, but both of those services are widely regarded as the first search engines. The “evolution” of Search Engines became: Altavista, LYCOS, Infoseek, , Excite, Ask Jeeves, Google, Yahoo Search, MSN, and Bing... There were various others such as search.com, but much less visible than the main group. As getting top or “1st page” listings has proven to be vitally important for any company marketing its products and services on the internet, SEO companies began to take root. A group at Search Engine Watch launched the Search Engine Strategies Conference (SES in 1996-1997). SES is still going strong today, with events all over the world frequently attended by thought leaders and industry experts. Now onto Google: Google...

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