Cloudflare is changing the game

In a world where Google, Amazon and Facebook dominate the tech space, Cloudflare has stolen away the headlines for the betterment of the internet with its recent announcement. The company announced on its 8th birthday that they would be launching a domain registry, and it is unlike any we have seen before.

Cloudflare, to the shock of many in the industry, has decided not to charge anything above the federally mandated cost to register a domain with the government. That is right; this multi-billion dollar company has chosen to not make a single penny off of your domain registration. In a world where the average Canadian spends between $10-$15 per domain, this is remarkable.

Cloudflare is not a small company and is about the same scale as Google at the moment. It has a core set of business that sees itself as a content distribution platform and secure infrastructure vendor for millions of client across the globe. It also has recently announced it is on a path to an IPO and has raised hundreds of millions of dollars in preparation for this. So why do this?

Cloudflare is a unique company in the tech and capital market as they are doing two different things than any other major brand. First, the company does not see the internet as a property that you can corner, and instead looks to promote a free, equal and open internet, much like the values from Internet 1.0. Secondly, the company is doing things for the good of the internet, and although this might ultimately fail once the company scales, it is still a refreshing view from a larger company in the tech space.

This does leave one important question for consumers, what does this mean for the cost and registration of their domain? Well, it is a little up in the air. The Cloudflare system is still being tested and should be live within the month, but it looks to be set up similar to every other registry system. If you are up for renewal, it might be time to take a look around and see if you can benefit from using this new system. As well, for those who are operating hosting or other third party services, your overall cost to your company to get a website should start to drop for your packages if you choose Cloudflare as your registry option.

However, this does still leave some questions. Will the other registry companies like GoDaddy also drop their prices, or will they continue the same old costing options going forward? As well, if you are looking for other nations or domain names, will Cloudflare offer those? Finally, will Cloudflare provide an easy to use swapping option? These are all tough questions, and we will need to wait and see how Cloudflare’s announcement has changed the industry in only a few short weeks.

What are your thoughts? Is this just a bump in the road for the major registry options on the web, or the start of more competitive space for those looking to register domains?

Go Local With Your Web Host Provider – Here’s Why

Web Hosting written on a wooden cube in a office desk

Here at 4GoodHosting, we take pride in being a premier Canadian web hosting provider that serves customers from Victoria all the way to St. John’s. But we’d like to take a moment to explain why we’re an even better choice for those of you who are also residents of the Lower Mainland and Greater Vancouver. Read on.

The Internet has been of tremendous benefit for nearly everyone on the planet and for pretty much every conceivable objective out there, and accordingly greater and greater numbers of web hosting providers have popped up to meet demand as people realize the value in taking whatever it is they have – be it a business, blog, personal venture, or anything else – onto the web. In the early years of the web, there was not much in the way of any connection to providers outside of your immediate locale

Of course, that’s no longer the case. Your web hosting provider can be located on the other side of the planet if you’re pleased with their rates, service, and the reliability of the web hosting. You may well find that a provider that’s nowhere near where you’re located is offering some very attractive features or offers like more storage, lower price points and other additions. Without a doubt, more than a few web hosting customers in our B.C. backyard have taken their hosting business elsewhere, and that’s honestly as it should have been.

However, more recent developments in the big picture of the world of Internet marketing has made it that there are advantages to having a local web hosting provider. Let’s discuss them.

Impact on Google Ranking

When a website is first created, it will assume an Internet Protocol, or IP address, that is assigned to it. It references the location, geographically, where the website was created, it’s ‘original location’. However, If you are a B.C. company that has acquired your hosting from an American provider, for example, your website’s IP address will be an American based on wherever it is they’re located.

This influences the way Google views your website, as despite the fact you are a BC user, you have an overseas IP address location. The relevance of this is that your webpage isn’t considered as a local one, which influences your SEO and overall google ranking within BC – and your local prospective clientele in particular.

Time Zone Considerations

One of the most tangible benefits of having your website hosted locally in BC is that you and your host will share the same time zone. Should any issues arise, you will be much more likely to be able to get someone on the phone. BC residents that use overseas or cross-continent hosting may find themselves in a situation where support technicians are unavailable , which of course can be a huge disadvantage if a problem occurs with your website and can be very problematic if your site is serving e-commerce aims.

In addition to that consideration, your own website will also be configured to the time zone of your hosting provider. When your site is aligned with a differing time zone, it can be confusing when looking at the analytical side of your website.

Further, an overseas time zone can also result in the website being completely unavailable during the day. How’s that? Well, hosting providers will do routine updates and maintenance overnight from time to time, to avoid clashing with high traffic times of the day for their recipients. Although this isn’t likely to be a major risk, it still is something to consider – particularly if your customer base is global in nature – and a reason to consider going with local hosting.

Variances in Loading Time

Webpage visitors tend to be impatient. That’s common knowledge, and you’re probably somewhat intolerant of slow-to-load pages yourself. All webpages feed off the information that it located within their host. When a visitor wants to view your site, and information request is sent. If that information is housed with an overseas host, it will delay the time it takes for someone back here in BC to gain the information. They may find themselves thinking ‘what the heck, these guys are local and they can’t open a webpage for me within __ seconds? See ya.’

This extra time it takes to load information could be crucial, and lead to potential customers moving on from your site due to slow loading times. Surely most of you will agree that the possibility of losing customers and damaging your reputation isn’t worth the risk.

The Local Trends Factor

Many hosting providers will offer web design or web marketing consulting services. If you choose to take advantage of them, the individuals you’ll be in consultation with will have their thumbs on the pulse of web design trends that are prominent in your area, and that can extend – albeit to a lesser extent – to what’s ‘hot’ locally with regards to Internet Marketing approaches. Take a look, for example, at business websites located in Toronto versus those in Vancouver. There are subtle differences, and they generally surround the different aesthetic preferences of the general public in a certain location.

Unpredictability of Exchange Rates

Not surprisingly, it will be more affordable rates that will woo B.C. website owners away from local providers most of the time. Keep in mind, however, that you are paying the outlined rate to your overseas host, and that will likely depend on the current exchange rate for your Canadian currency. Exchange rates are known to vary, and sometimes wildly so.

Should any change occur, your payment will be automatically recalculated and you won’t necessarily be appraised of the change. Further, it won’t be convenient to discuss it with them unless you’re okay with email exchanges or expensive long distance phone charges. Local hosting providers offer the benefit of working with the same currency you do, which means that you will not be taken by surprise should that exchange rate fluctuate

Ensure your website is always prepared for success, and trust a local web hosting service in Vancouver if this is where you call home as well. We’re but one of the good ones around here, but we do have rock-solid reliable hosting at competitive prices and our service is equally impressive. Let’s keep it local!