Most of us already know about backlinks, or links from other websites, and how google currently assigns a quality score to different backlinks. For instance if Google thinks many of your site’s backlinks are “spammy” – or not high quality, then they will lower the pagerank score for your whole website. However, if most, or all, your backlinks have good ‘link juice’, or Google interprets most of them as high quality backlinks – especially from other well known or well trusted websites, then you ranking will improve more than significantly.
Internal linking is another subject area. Your internal, or intra-site, links also play a role in how search engines determine the quality of your website, and give a ranking boost to those that follow the below guidelines.
Tip A: Internally link your blog content (you really should have a regularly updated blog for many seo benefits) to your service and/or product pages or category pages.
Essentially if you publish a new blog article that has something to do with a service or product that you are offering (on the same website; as we are focusing on internal links on your website), then definitely link to the relevant page from your article. This applies to category pages as well.
The best method to get higher rankings for certain keywords or phrases is to optimized your link’s anchor text for the correct category or product/service page. So, for example, if you offer ‘solar shingles’ as a product, and you are based in Vancouver, then linking from your article or press release to your product page with the link ‘Vancouver solar shingle sales’ or ‘Vancouver solar shingle installation’ will get your product or service page highly ranked for those keywords. When doing so, also try to make it look natural and smooth within the context of your sentence in your article.