In this week’s blog we wish to describe some marketing techniques to help you market your website for free. For free? Yes. The advent of the internet has given birth to marketing techniques now known as “inbound marketing” – that doesn’t rely on funding traditional, often expensive, marketing campaigns.
Inbound marketing is an overall technique that a company, or perhaps just your personal website as well, can use to market itself through blog posts, seo optimization, press releases, electronic newsletters, whitepapers, social media, article writing and other similar creative methods that you might come up with. That is a list of marketing tools that don’t really require money upfront if you are willing to do the work to assemble and publish the materials. Inbound marketing is also commonly referred to as “content marketing” as well. Inbound marketing retains the benefit creating value from the very start of the interaction with prospective customers.
In short, Inbound marketing is pretty much all about creating, publishing, and sharing content (also posted in a discoverable way typically through search engines) around the internet.