Since about the beginning of 2016 a new simplifying trend in website design is coaxing website managers and businesses to rethink their web presence strategy. A significant number of websites have begun redesign sites that have visual depth and 3d-elements to flattened out plainer versions which project more “flat” “single-surface” experiences. “Flat design” is becoming one of the hottest trends in 2016 web design.
Looking into this trending web design model is, we can consider both the pros & cons. Here is a great gallery of flat design examples:
http://www.awwwards.com/websites/flat-design/ (Make sure you give this a look to see better what is being talked about.)
1 step flatwards, 2 steps forwards…
There is an age-old theory that simply states that history repeats itself, – fashion trends, hairstyles, marketing campaigns. Flat design isn’t new. However in 2016 taken on a fresh modern flair; which appears to be resonating with “millennials” who are most tethered to their handheld computers.
Using smartphones by default demands bigger text and larger images; which happen to be key elements in flat site design. The advent of responsive design considerations for mobile screen necessitated a need for easily scrollable 2-dimensional designs which depend more on unique colors & shapes rather than realistic-looking 3d graphics and animated GIFs; popular on “skeuomorphic“ designs.
Efficient responsive design, with faster page load time along with with a sleek appearance, all which is great on on mobile devices, is the main advantage to flat design for websites.
Form & Function
What is a flat website designs? And what isn’t.
Flat designers take a minimalistic approach that values function over most everything, except the content itself. Today mobile-active consumers today are looking for responsive brands, mobile friendly and functional.
When online forms social share buttons first appeared, people were unfamiliar with these design elements and had to guided through the process. One example is fields forms. Before people needed to be helped by stating “Type your e-mail address here” or “Type First name”. Nowadays, the average person knows more intuitively about how to get around a web page or site; therefore the simplicity of flat design are became more popular.
With flat design there is minimal uses of familiar stylistic effects, Look for popular brands on your mobile device using color combinations and unique shapes to deliver a simpler and more streamlined web design; concentrated with value-added content.