Mobile advertisements are the new big market arena and will likely stay that way for a long time. That is, perhaps until we become telepathic? Mobile ad spending will account for more than 60% percent of the industry by 2017.
Smartphones, tablets,even watches are already what today’s shopper uses to discover products and services across the internet. Perpetually siphoning in endless content and digital social venues. Shopkeepers and service providers have already smelled the blood.
Nowhere is this shift to mobile more noticeable than with Facebook. Facebook interaction is also mostly happening over mobile devices; more than a billion daily active users/losers. Over 80% percent of ad revenue on Facebook revenue is mobile.
If you are hoping to rope in conversions/customers from FB advertising, the double your mobile.
First, beware of the common FB advertising money-pit-falls.
Don’t Ignore call conversions
As people are naturally staring at their phone in hand whenever noticing an interesting digital advertisement, they usually prefer to call rather than type.
The number of mobile advertisement call conversion to businesses is expected again to triple over 35 billion inquiries by 2019.
Call conversions are not something most digital marketers have given much attention to – yet click-to-call and ‘whatsapp’-type free-voip functionality is heavily re-landscaping the marketplace.
Today’s supercomputer phones are still phones. Even better, click-to-call is therefore the easiest conversion path for consumers considering a purchase. Motto of this paragraph is to make sure to optimize your FB ad campaigns for call conversions.
· Include an easily-readable phone number or call button on every ad or banner on your website.
· Test your ad’s “call now” button; your ad’s main call to action.
· Do your best to accurately measure “cost per lead” to prove and/or improve ROI, return on your “advertisement”
