This is going to be a two-part article about equal in size, with Part II coming next week; with so much to cover, we don’t want to overwhelm you or overwhelm ourselves in putting it all together all at once. Topics were ordered in random order, as every different site needs varying amounts of different things. Many of these ideas are in alignment with Searchmetrics’ 2015 Ranking Factors report; which has placed extra emphasis on optimization for mobile this year. Perhaps you are using the same SEO techniques and strategies from yesteryear? Or maybe lessons learned from 2010? 2015 was a tumultuous year in the world of SEO. It truly is hard to stay on top of it all. We have witnessed some significant shifts over the past years when it comes to getting your link landing on that coveted first page. Successful ranking optimization doesn’t happen automatically, unless you hire a professional. If you don’t have the time or ability to adapt simultaneously to Google updates and other changes in the world wild web. Part I of this report will cover much of you will need to know about search ranking optimization in 2016. A) Keywords within content: Continue to use your site specific set of keywords throughout your content. One thing that likely will never change is the basic fact that proper search keywords you have identified for your site should be implemented smartly into your content; definable in the title, in headers and sub-headers, introduction & conclusion paragraphs. According to the most recent Searchmetrics report, top-ranking pages increased the total set of identifiable keywords integrated into the body of page texts. Keywords are one of the most important ranking factors, but not all of them. You should devote time to understanding the rest of the techniques listed below and in next week’s Part II. B) Content structure: Properly structuring content in the most logical way possible is good for both rankings and also for user experience. There are a number of ways to iron-out optimal structure for your content: * Use un-ordered lists (bulletpoint; <li> tags ) to clearly section the page information into more readable chunks....
