Donuts, Anyone?

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Most of us that long understood that while donuts are decidedly tasty, they’re equally as surely detrimental to anyone who could stand to lose a little around the middle. But it would seem that our understanding of donuts now needs the be extended beyond baked goods. donut domains are actually one of the hottest new developments in the domain name industry, and they don’t fall into any sort of a ‘moment on your lips, lifetime on your hips’ category for tasty but terrible sweets.

Here at 4GoodHosting, we’re not unlike any other leading Canadian web hosting provider in that we’re very much aware of donut domains. The average person, however, probably isn’t aware of them even though they’ve likely seen them often before as they’ve explored the web. We’re a long way from the days when .com was the only domain extension to be had, and it seems there’s another addition to the selection.

Today we’ll look at premium Donuts domains. What are they, Why are they used, and how do you get one – without even the slightest reference to dietary concerns.

Let’s get at it.

Donuts Domains Defined

Go back to the beginning of the internet and websites have since either been part of a top-level domain or TLD. The TLD is the last part of the website’s address, and of course the most well known and popular TLD has been .com. The majority of the biggest websites on the planet use this TLD, and our home site here is no exception. Specific country codes are the other popular TLDs, like, in South Africa and .ng in Nigeria. WE also have other popular and frequently seen TLDs like .org, .net, and .edu.

Donuts domains have arrived on the scene and being ‘suitably disruptive’ to the status quo. Donuts domains have brought new TLDs to market, and they’re extremely distinctive. Below are some examples of TLDs you can use through a Donuts domain:

  • .today
  • .agency
  • .life
  • .games
  • .solutions

Going Bigger: Premium Donuts Domains

Not surprisingly, all domain names are NOT created equally. Domain names that fit together especially well with their TLD are Premium Donut Domains, and they are very much in demand. Because they’re so sought after, they also have more value. They’re more expensive, and less frequently available.

The company behind Donuts domains – Donuts of Belleville, WA – turned to industry veterans to decide what domain names would have more value, and therefore be designated as premium ones. Some were memorable words, others were more simply 1, 2, or 3 character domains, others still were designated as such for really no obvious reason.

Here are some examples of premium Donuts domains:

  • solutions
  • services
  • agency

Why go with a Premium Donuts Domains?

The primary advantage of premium Donuts domains as compared to standard web addresses is distinctiveness. Choose the right premium Donuts domain and your web presence will be much more memorable, shareable and noticeable.

Business owners that can identify a Donuts domain TLD that’s relevant to their industry should consider matching the prefix and the TLD to make one that’s truly relevant and powerful in its scope. For example, running an animation studio with the web address It’s easy to see the value that would have.

However, change is always slow to become thorough. The domain industry still places inordinate value on the .com TLD, but with new domains being released all the time by Donuts it’s likely that wholesale change is inevitable and likely soon on its way. As of now premium Donuts domains are relatively easy to obtain and may well be underpriced compared to their future value. There are going to be individuals who will make a profit selling them later on.

It certainly won’t hurt to give some thought to investing in premium Donuts domains while other people are thinking about .coms.

Getting Yourself a Premium Donuts Domain

Is possible in one of 3 ways. The right one for you will be determined by a) how badly you want one, b) your budget and c), its availability.

The most effective way to claim them is when they’re first rolled out, although this is typically the priciest way to acquire one. There is the option of registering with Donuts to be notified about new releases, and get yourself in the priority queue for their release.

The name for this first phase of release is Sunrise, and it’s when trademark holders can register their domain names before they’re made available to the public. This aim here is to prevent cybersquatting, and that’s definitely commendable.

Donuts sets the price relatively high at this stage, but for many it’s worth it to secure a trademarked domain name.

‘Landrush’ is the next phase, also known as Early Access. That’s where people who have registered with Donuts can then attempt to the buy the domains they are after. The prices are at their highest on day 1 of the release, and then they drop every day that the domain isn’t sold. Yep, it’s pretty much a reverse auction pricing strategy.

This is the best chance for anyone to get the domain they want. The price will be higher at the start, but how badly do you want it and how important is it to you that it becomes yours?

Eventually each Donuts domains will be made available for purchase to everybody, and the prices are lower. If you’re interested, search the site to peruse what is available and what is either not in existence (yet) or already owned. Then as a final step you can choose a domain purchase from which you’d like to buy them.

You’ll never see donuts the same way again, and that’s perfectly alright.

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