Anyone who simply browses the Internet and / or peruses what it has to offer and doesn’t have a website on the Information superhighway is going to have a different prerogative with using the web. At least compared to those who do have a website and especially if that site is giving online visibility to their business as well as a means for customers to make purchases without visiting a brick & mortar storefront of any sort. If that’s the scenario for you and you website you’re not going to need to have the acronym SERPs explained to you, or why there is an ongoing need to improve website SEO. But maybe you’re not familiar with that grouping of characters, and if so we’ll explain; SERP stands for search engine results page. Let’s make an example. Someone who has a business selling custom sports team jerseys is going to know it’s important that their website is on the first page of SERP pages every time someone searches custom sports team jerseys *city name*. And preferably high up on that page, and ideally in the first spot. SEO optimization for a website is the determinant for whether or not that happens. You either have it, or you don’t. And if you don’t then your site isn’t going to be on that all-important first pages of SERPs, and definitely not at the top of it. For our example business owner that means it is VERY unlikely anyone is going to be ordering their custom sports team jerseys from the owner’s business. Being maximum visible online is of paramount importance for any business these days, because 9-plus times out of 10 that is where customers find their provider. This is how it is in the 21st century, and it’s going to be this way from now on. This is why WordPress SEO optimization is so important if you have a WordPress website for your business, and if so we highly recommend looking through a Yoast SEO guide. Yoast is definitely the best plugin for improving search engine rankings for a WordPress website, and that’s what we’re going to look at here with this...
