In last week’s entry here we touched on ‘bounce’ rates, and how having higher ones can be hugely problematic for any website that’s serving an e-commerce function. If you’ve got a basic WordPress site for your blog on a basic shared web hosting package then you won’t be particularly concerned if those who enter choose to exit shortly thereafter. If your site is the avenue by which you sell products and services and make a livelihood for yourself, it’s going to be a much bigger issue if this becomes a trend. Bounce rates are something that all conscientious web masters are going to monitor, even the ones who aren’t much of a master at all. We’re like any good Canadian web hosting provider in that we make these analytics resources available to people through our control panel, and most other providers will do the same so that it’s made easier to see if there’s some deficiency to your website that’s causing visitors to leave far too soon. We found an interesting resource that puts the importance of website load times in real perspective for people who might not get the magnitude of it otherwise, and we thought we should share that here today. 2 or 3 at Most The general consensus is that a website should load in less than 2 to 3 seconds, and more simply your website should load as fast as possible. Anything more than this time frame and your risk losing potential customers. There was a study done by Google in 2017 that indicated that as page load time goes from 1 second to 3, the likelihood of that visitor ‘bouncing’ increases by 32%. It’s very possible that these numbers will have increased by this point 4 years later. The reality is the longer your page takes to load, the more likely it is users will find that to be unacceptable. There’s no getting around the fact a fast user experience is extremely important. And even more so with the increasing predominance of mobile browsing. An analysis of 900,000 landing pages across several countries and industry sectors found that the majority of mobile sites are too...
