We’ve talked about ‘bounce’ rates before here on more than a few different occasions, and for those of you who have any type of vested interest in the appeal of you website you won’t need to be convinced how too much ‘bouncing’ is hugely problematic. But for those who may not be familiar with the term, let’s share the definition exactly as it’s provided by Wikipedia. Bounce rate is an Internet marketing term used in web traffic analysis. It represents the percentage of visitors who enter the site and then leave ("bounce") rather than continuing to view other pages within the same site. Bounce rate is calculated by counting the number of single page visits and dividing that by the total visits. - source; Wikipedia It wouldn’t be entirely accurate to say that an advanced bounce rate is more of a problem for sites that exist for e-commerce purposes, but it’s fair to say they’re going to have more to lose. Here at 4GoodHosting, we’re like any good Canadian web hosting provider in that we know explicitly well how much of a concern this will be for customers who have a good portion of the profitability of their business - whether entirely online, or only partially - relying on a website that retains customers fairly reliably. There’s any number of reasons why a visitor may bounce, but obviously one of the primary ones is going to be choosing to move on when a page loads too slowly. Patience is in short supply all across the board these days, and it’s especially true for those utilizing the web to find what they want or need. You’ve Got 2 Seconds - Or So Here’s the issue; most website visitors expect a website to take no more than two seconds to load. Your site may offer the freshest content, the most creative design, and top-notch service, but if pages load like pouring molasses you are going to struggle to increase your monthly visitors. In the bigger picture, faster page load times equal a better user experience (UX) and with that comes much lower bounce rates. Good Stuff; Google PageSpeed Insights Google PageSpeed Insights...
