Part II, as continued from our previous week's article: https://4goodhosting.com/blog/seo-clarity-2016/ I. Keyword Research There has been a significant change in SEO methods over the past year, but the aspects of keyword research have remained stable. You still want to identify the words & phrases that prospects are most often using to seek out your products and/or services. There are a variety of ways we can do this effectively: · Analyze your website analytics to identify the set of keywords that are already generating traffic to your site, particular which keywords are most likely generating sales. Then use that information to find new, related keywords, and to build additional content based on those words. · Use keyword research tools like Google’s Keyword Planner, Searchmetrics’ Keyword Analysis tool, SEMrush, Ubersuggest to compare popular keywords and phrases that are not overly competitive. · Focus on longer keywords; as more natural language searching becomes more popular. · Examine the competition’s top-ranking pages to identify which keywords they are targeting. J. Link Building The “old school” concept of link building, which mainly consists of reaching out to other sites to exchange links, or manually submitting your domain to web directories, and placing “spammy” comments and forum post, is still dead and buried, maybe forever. Savvy users know that these previous link building tactics are not only ineffective; they can cause ranking penalties to their site. However, the emergence of non-linked mentions (so called “implied links”) are now being considered in the ranking algorithms. This has changed the perspective across the industry on link building; and it has become apparent that building a brand is more important than building links. Business owners and marketers should be working towards organically building links through publishing high quality content. While the significance of back-links as a ranking factor is changing, they remain a significant ranking factor. Here are the content types that are most likely to accumulate a high number of links. These are: · Opinion forming journalism · Research-backed content · Long form content over 1,000 words read_more So, what techniques remain viable for link building aside from publishing fabulous content and then hoping it attracts eyeballs? Guest...
