{"version":"1.0","provider_name":"4GoodHosting Blog","provider_url":"https:\/\/4goodhosting.com\/blog","author_name":"4GHadmin","author_url":"https:\/\/4goodhosting.com\/blog\/author\/4goodhosting\/","title":"Google News with Schema & More Strategic Descriptiveness with ETA Search Ads - 4GoodHosting Blog","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"5l4GHCGN2D\"><a href=\"https:\/\/4goodhosting.com\/blog\/google-news-with-schema-eta-search-ads\/\">Google News with Schema &#038; More Strategic Descriptiveness with ETA Search Ads<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/4goodhosting.com\/blog\/google-news-with-schema-eta-search-ads\/embed\/#?secret=5l4GHCGN2D\" width=\"600\" height=\"338\" title=\"&#8220;Google News with Schema &#038; More Strategic Descriptiveness with ETA Search Ads&#8221; &#8212; 4GoodHosting Blog\" data-secret=\"5l4GHCGN2D\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script type=\"text\/javascript\">\n\/* <![CDATA[ *\/\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/4goodhosting.com\/blog\/wp-includes\/js\/wp-embed.min.js\n\/* ]]> *\/\n<\/script>\n","description":"One thing we can count on for this New Year of 2017 is that the world of SEO continues to change at lightning speed. It\u2019s a day in and out reality for us digital marketers to be keeping up with customer usage and expectations, Google\u2019s never ending algorithm updates, and any other of the daily seismic shifts in the world of digital marketing. Complacency will easily destroy your rankings, and rankings are oh so important when it comes to thriving or surviving in modern marketing. Considering that 93% of online experiences begin with search, prioritizing the latest best practices in digital marketing and optimization will be critical to the success of any website.So this new year is as good as any to take a fresh look at the trends and developments that we have seen throughout the past year and see how they\u2019ll play a part in dictating where we are heading next. Let\u2019s get to them shall we? Schema Using a schema markup is increasingly advisable for advertisers with changes to Google and user trends.Schema lays out your site more clearly for search engines to understand its nature, and of course this helps to ensure that it is displayed [&hellip;]","thumbnail_url":"https:\/\/4goodhosting.com\/blog\/wp-content\/uploads\/2017\/01\/AdobeStock_101991716.jpeg","thumbnail_width":5031,"thumbnail_height":2638}