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</html><description>Part II, as continued from our previous week&#x2019;s article: http://4goodhosting.com/blog/seo-clarity-2016/ I. Keyword Research There has been a significant change in SEO methods over the past year, but the aspects of keyword research have remained stable. You still want to identify the words &amp; phrases that prospects are most often using to seek out your products and/or services. There are a variety of ways we can do this effectively: &#xB7; Analyze your website analytics to identify the set of keywords that are already generating traffic to your site, particular which keywords are most likely generating sales. Then use that information to find new, related keywords, and to build additional content based on those words. &#xB7; Use keyword research tools like Google&#x2019;s Keyword Planner, Searchmetrics&#x2019; Keyword Analysis tool, SEMrush, Ubersuggest to compare popular keywords and phrases that are not overly competitive. &#xB7; Focus on longer keywords; as more natural language searching becomes more popular. &#xB7; Examine the competition&#x2019;s top-ranking pages to identify which keywords they are targeting. J. Link Building The &#x201C;old school&#x201D; concept of link building, which mainly consists of reaching out to other sites to exchange links, or manually submitting your domain to web directories, and placing &#x201C;spammy&#x201D; comments and [&hellip;]</description><thumbnail_url>https://4goodhosting.com/blog/wp-content/uploads/2015/11/seo_4goodhosting.jpg</thumbnail_url><thumbnail_width>650</thumbnail_width><thumbnail_height>228</thumbnail_height></oembed>
