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</html><description>Likely none of you will need to be made aware of just how important links &#x2013; both inbound and outbound &#x2013; are for the functionality of your website and the overall vitality of your online presence. In particular, link building is an integral part of effective SEO and there are a whole host of other reasons why you want to make sure your links continue to serve their internally or externally-oriented purposes. Unfortunately, it&#x2019;s not a &#x2018;set it-and-forget it&#x2019; process, as links that were once active can be made inactive and many times you won&#x2019;t become aware of that until valuable &#x2018;downtime&#x2019; has passed. Here at 4GoodHosting, a part of what makes up a quality Canadian web hosting provider is the fact that we take a genuine interest in your well being out there on the Information Superhighway. We imagine any information that&#x2019;s especially helpful for optimizing your website is going to be welcome, so here goes. Why Breaks Are Bad Let&#x2019;s start with a reminder that the web is named as such because of the ability of pages and sites to link to other sources and relevant information. A broken link is defined as &#x2018;a hyperlink which is linked [&hellip;]</description><thumbnail_url>https://4goodhosting.com/blog/wp-content/uploads/2018/01/AdobeStock_107765867.jpg</thumbnail_url><thumbnail_width>263</thumbnail_width><thumbnail_height>188</thumbnail_height></oembed>
