This is a primer for most of you who are interested in but maybe still unfamiliar of what is meant by the the three letter acronym, SEO, which is short for “Search Engine Optimization”; its history and current day evolution.
Over the past 25 years, the way we live and work has been utterly transformed by the creation and evolution of the world wide web or “internet”. As the volume of online content has soared, search engines have become central and essential and critical to an infinite number of our online “web surfing” searches & experiences.
SEO is an Internet marketing strategy, and takes into account how search engines are programmed (and updated) to function, what people are most likely to search for, the actual search phrases or keywords entered into search engines – and specific for each target audience.
So let’s quickly travel back a quarter-of-a-century to a time before tags, keywords, “backlinks”. clickthrus, and content optimization – to explore how SEO has changed and developed over time -> and what those changes now appear to tell us about the future!